Google Analytics Illegal in Europe? Let's Get It Straight

Explore discuss data innovations to drive business efficiency forward.
Post Reply
sakibbro
Posts: 81
Joined: Mon Dec 23, 2024 10:31 am

Google Analytics Illegal in Europe? Let's Get It Straight

Post by sakibbro »

Several European privacy authorities have found that using Google Analytics 3 does not comply with the GDPR because the information collected by the service is sent to the United States. Here's what you need to know
Dfter warnings from the French Data Protection Authority (CNIL), the Austrian Authority (DSB) and the Danish Authority (Datatilsynet), the Italian Data Protection Authority has also communicated that the use of Google Analytics 3 does not comply with iceland phone number list the GDPR (General Data Protection Regulation) because it involves the transfer of user data to the United States, a country without an adequate level of protection.

A few days ago, the Italian Data Protection Authority warned the company Caffeina Media srl, which used Google Analytics 3 on its website, asking it to remove it within 90 days. In practice, the data processing methods of Google Analytics 3 do not comply with the requirements of the GDPR because the tool transfers user data to the United States without adequate guarantees on their protection. Among the data transferred there is also the IP address of visitors, considered to all intents and purposes personal data.

The guarantor has warned this company but the invitation to abandon Google Analytics 3 informally concerns all websites that use the Google tool because the problem is widespread.

What to do then? Let's see it together
Post Reply