Writing a text in formal language is much easier for writers. It's no mystery why: most of the articles we write at work use formal, professional language; we're used to it.
After reading several texts that were much more formal than they phone number philippines should be and having to adapt them without rewriting them, I ended up discovering some techniques and characteristics of informal language for Internet content that go unnoticed. Here I share what I found with you!
Don't use fancy words
Avoid words that are not used very often in people's daily lives – the famous difficult words. For example: instead of using “surreptitiously”, you can use “discreetly”, right? If, when rereading the text, you find some complicated terms, try to change them to something simpler.
Be careful with the verbal forms
When we write, something in our heads makes us forget the easier verb forms like “have,” “do,” and “use.” When we write, we want to sound smart and professional, so we turn those simple words into more “complex” ones like “possess,” “make,” and “use,” for example. Of course, those terms aren’t wrong, but when it comes to informal language, the simpler the text, the smoother it will be to read.
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Use interaction expressions
Interacting with the reader is always a good way to give a more personal tone to the speech. Therefore, when the language of the text is informal, it is okay to say hello at the beginning or goodbye at the end, give practical examples and ask rhetorical questions throughout the text. Experiment and you will see a big difference!
Adopt a more personal tone
Another way to approach the reader and give a more relaxed tone is to use tactics to make the text more personal. You can do this by speaking in the first person plural (or singular, when the pitch requires it) and also by referring directly to the person who is reading the text.