Inbound marketing in the software and SaaS sector
Posted: Sun Dec 22, 2024 6:20 am
Almost unintentionally, the blue bird network has been flapping its wings around the world for nearly 10 years. The social network of instantaneousness has revolutionized the way people relate to brands; but it has also opened up countless new opportunities within the marketing actions of businesses. With a good strategy, a Twitter for companies can become a true social CRM. A valuable treasure to gain brand image and enhance the capture of leads. Stay with us for 5 minutes and learn how to use Twitter to generate more business for your company. Let´s go !
You may have opened a business account on Twitter out of inertia and an existential thought: “I have to be there.” Of course you have to be there; there are 500 million users waiting for you. The problem is that Twitter needs love and it is easy to get lost among the hundreds of thousands of tweets a day . To grow and establish yourself on Twitter, it is vital to be consistent, provide value and have a bit of mischief.
“Forget the idea that Twitter is not useful for your business. Maybe b2b email lists poland the problem is that you haven't thought about where your business fits into Twitter."
Find a goal for your Twitter account
From the moment your company shares its first tweet, it is communicating face-to-face with thousands of potential customers. To capture their attention, it is essential to convey value in each of those tweets. Following a coherent path is essential. Assign a series of primary and secondary objectives from the first minute, and never stray from them. Do I want to become a reference account in my sector? Do I want to show the most friendly nature of my company? Do I want to create the best customer service channel possible? Come on, think about your business model and what value you could provide to your customers on Twitter.
Put your Twitter strategy into action
Once you have your objective defined, you can build a strategy around it. You may build your strategy on visibility and branding, or you may base it on achieving objective results. If you are obsessed with results and numbers, you will need to integrate Twitter into an Inbound Marketing strategy.
Learn more about what Inbound Marketing is in this post
By following the inbound strategy, Twitter can support you in both attracting and retaining customers, becoming a fundamental element of your digital marketing strategy. Now all you have to do is stick to your strategy; only then will you meet your goals and create a network of loyal and active followers with your content.
You may have opened a business account on Twitter out of inertia and an existential thought: “I have to be there.” Of course you have to be there; there are 500 million users waiting for you. The problem is that Twitter needs love and it is easy to get lost among the hundreds of thousands of tweets a day . To grow and establish yourself on Twitter, it is vital to be consistent, provide value and have a bit of mischief.
“Forget the idea that Twitter is not useful for your business. Maybe b2b email lists poland the problem is that you haven't thought about where your business fits into Twitter."
Find a goal for your Twitter account
From the moment your company shares its first tweet, it is communicating face-to-face with thousands of potential customers. To capture their attention, it is essential to convey value in each of those tweets. Following a coherent path is essential. Assign a series of primary and secondary objectives from the first minute, and never stray from them. Do I want to become a reference account in my sector? Do I want to show the most friendly nature of my company? Do I want to create the best customer service channel possible? Come on, think about your business model and what value you could provide to your customers on Twitter.
Put your Twitter strategy into action
Once you have your objective defined, you can build a strategy around it. You may build your strategy on visibility and branding, or you may base it on achieving objective results. If you are obsessed with results and numbers, you will need to integrate Twitter into an Inbound Marketing strategy.
Learn more about what Inbound Marketing is in this post
By following the inbound strategy, Twitter can support you in both attracting and retaining customers, becoming a fundamental element of your digital marketing strategy. Now all you have to do is stick to your strategy; only then will you meet your goals and create a network of loyal and active followers with your content.