Step-by-step compilation of a reference list
Posted: Sun Dec 22, 2024 6:20 am
Next, let's look at what steps need to be taken when compiling a reference list.
Selection of the best cases
The best case means getting results for the customer. So, when preparing a reference list for a digital agency, the result is considered to be the number of views or leads. The case usa phone list should have the following form: What and for whom ➡Task ➡ Solution ➡Result.
There are three conditions worth noting here:
The case is assessed based on its results, but its design and structure play a significant role.
The optimal number of cases is three to eight. It would be great if you could form separate groups for different categories of clients, taking into account their specialization. Then just a few cases can produce an impressive effect.
There is no need to strive for perfection: it is natural to have mistakes, and if you have worked on them, then this option is even preferable.
Specifying the format
Once you have the cases on hand, you can study their content – the volume of text, graphics, and numerical data. Based on this, you can choose the appropriate way to present the document:
Word or GoogleDocs – if text predominates;
Excel or GoogleSheets – if numbers and statistics dominate;
PDF, PowerPoint, Figma, etc. – if the emphasis is on the visual component.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Structuring cases
So, we have prepared the cases and decided on the format – it is time to develop the document structure. The following criteria are used for grouping: subject, nature of service, area, period of execution. This allows for better assimilation of the information.
You can also organize the reviews. Of course, customer feedback related to a particular case should be linked to it, and it is better to give general assessments of the company at the end of the document.
Structuring cases
Source: shutterstock.com
The final section should include the company's contact information and encourage action, such as a visit, call, or message. This will come in handy if the reference list catches the eye of another potential client.
Design in a uniform style and check for errors
The principles of presentation development are observed here - no more than two fonts, a single style, rich design. It is better to adhere to the corporate style of the brand, place a logo.
Once the work is completed, it needs to be checked for literacy and readability. To do this, contact an editor or proofreader, use services like "Glavred".
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Reference list design template
Let's consider how a document can be presented in the form of a table. Here is an example of a reference list of a construction company:
Reference list of construction company
The training center can use the following reference list template:
Reference list of the training center
When presenting data in a tabular form, avoid adding images directly. Place links to go to images. This will ensure the integrity of the table structure and allow you to see the images in high resolution.
Document for download:
Sample reference sheet
Tips for developing a reference list
Present the material simply and clearly so that the reader can immediately grasp all the details, even if he has not previously looked at the reference list.
Use a letterhead with the company logo for design, formatting in accordance with business style standards.
The supplier's reference list should set the tone for partnership relations. Emphasize your value, indicate the procedure for working together and contact information.
Tips for developing a reference list
Source: shutterstock.com
Don't mention small retail operations, this doesn't indicate a successful business and makes it difficult for users to get to know the company. Provide experience in concluding expensive deals and working with popular brands.
Save the file in one of the following formats: doc; docx; xls; pdf. Then any reader will be guaranteed to be able to open it.
Enable file copying restriction so that no one can use it without your consent.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153114
What to do with the reference list after it has been compiled
The following options are possible:
Pass it on to the sales department. Instruct managers to send customers a reference list of supplies with added cases by mail.
Post on the website. Visitors will be able to see the cases when viewing the resource.
Present it at exhibitions in printed form. This will allow the target customers to directly become acquainted with the brand.
Include in a presentation about the company. This will serve as a visual demonstration of its achievements and attract clients.
Attach to mailings . Potential clients will be more likely to be interested in the offer.
Selection of the best cases
The best case means getting results for the customer. So, when preparing a reference list for a digital agency, the result is considered to be the number of views or leads. The case usa phone list should have the following form: What and for whom ➡Task ➡ Solution ➡Result.
There are three conditions worth noting here:
The case is assessed based on its results, but its design and structure play a significant role.
The optimal number of cases is three to eight. It would be great if you could form separate groups for different categories of clients, taking into account their specialization. Then just a few cases can produce an impressive effect.
There is no need to strive for perfection: it is natural to have mistakes, and if you have worked on them, then this option is even preferable.
Specifying the format
Once you have the cases on hand, you can study their content – the volume of text, graphics, and numerical data. Based on this, you can choose the appropriate way to present the document:
Word or GoogleDocs – if text predominates;
Excel or GoogleSheets – if numbers and statistics dominate;
PDF, PowerPoint, Figma, etc. – if the emphasis is on the visual component.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Structuring cases
So, we have prepared the cases and decided on the format – it is time to develop the document structure. The following criteria are used for grouping: subject, nature of service, area, period of execution. This allows for better assimilation of the information.
You can also organize the reviews. Of course, customer feedback related to a particular case should be linked to it, and it is better to give general assessments of the company at the end of the document.
Structuring cases
Source: shutterstock.com
The final section should include the company's contact information and encourage action, such as a visit, call, or message. This will come in handy if the reference list catches the eye of another potential client.
Design in a uniform style and check for errors
The principles of presentation development are observed here - no more than two fonts, a single style, rich design. It is better to adhere to the corporate style of the brand, place a logo.
Once the work is completed, it needs to be checked for literacy and readability. To do this, contact an editor or proofreader, use services like "Glavred".
Read also!
"Selling price list: 5 marketing tricks + 10 tips for design"
Read more
Reference list design template
Let's consider how a document can be presented in the form of a table. Here is an example of a reference list of a construction company:
Reference list of construction company
The training center can use the following reference list template:
Reference list of the training center
When presenting data in a tabular form, avoid adding images directly. Place links to go to images. This will ensure the integrity of the table structure and allow you to see the images in high resolution.
Document for download:
Sample reference sheet
Tips for developing a reference list
Present the material simply and clearly so that the reader can immediately grasp all the details, even if he has not previously looked at the reference list.
Use a letterhead with the company logo for design, formatting in accordance with business style standards.
The supplier's reference list should set the tone for partnership relations. Emphasize your value, indicate the procedure for working together and contact information.
Tips for developing a reference list
Source: shutterstock.com
Don't mention small retail operations, this doesn't indicate a successful business and makes it difficult for users to get to know the company. Provide experience in concluding expensive deals and working with popular brands.
Save the file in one of the following formats: doc; docx; xls; pdf. Then any reader will be guaranteed to be able to open it.
Enable file copying restriction so that no one can use it without your consent.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153114
What to do with the reference list after it has been compiled
The following options are possible:
Pass it on to the sales department. Instruct managers to send customers a reference list of supplies with added cases by mail.
Post on the website. Visitors will be able to see the cases when viewing the resource.
Present it at exhibitions in printed form. This will allow the target customers to directly become acquainted with the brand.
Include in a presentation about the company. This will serve as a visual demonstration of its achievements and attract clients.
Attach to mailings . Potential clients will be more likely to be interested in the offer.