Google measures authority and trust in a number of ways
Posted: Thu Jan 23, 2025 5:44 am
Authority and trust
Two common acronyms associated with these measurements are EAT and YMYL . Let's take a look at both.
EAT and YMYL definitions
EAT
Google uses the acronym EAT, Expertise, Authoritativeness and Trustworthiness (competence, authority and reliability) to judge credibility on three levels: the page, the author and the website. It also tries to understand if the list of jamaica consumer email content is credible in terms of the solution it intends to provide.
For Google, the EAT parameter is fundamental; in fact, in its guidelines, the words "expert", "authority" and "trust" (or variations) are used over 200 times.
Let's briefly look at each component of the acronym EAT:
Expertise: Is the information accurate? Should this author or brand be writing about this topic?
Authority: Is the author well-respected in their field? Is the brand widely recognized in the industry? Is the content cited by other websites, brands, and people with authority?
Trustworthiness: Do the brand and author have a good reputation and is the content trustworthy?
Your Money or Your Life (YMYL) pages
YMYL , or Your Money or Your Life, is a key concept for quality raters . As Google explains in its guidelines, this term describes pages or topics that "could potentially impact a person's happiness, health, financial stability, or future security . "
For this reason, it is essential that the pages that present YMYL topics are authoritative and trustworthy.
Two common acronyms associated with these measurements are EAT and YMYL . Let's take a look at both.
EAT and YMYL definitions
EAT
Google uses the acronym EAT, Expertise, Authoritativeness and Trustworthiness (competence, authority and reliability) to judge credibility on three levels: the page, the author and the website. It also tries to understand if the list of jamaica consumer email content is credible in terms of the solution it intends to provide.
For Google, the EAT parameter is fundamental; in fact, in its guidelines, the words "expert", "authority" and "trust" (or variations) are used over 200 times.
Let's briefly look at each component of the acronym EAT:
Expertise: Is the information accurate? Should this author or brand be writing about this topic?
Authority: Is the author well-respected in their field? Is the brand widely recognized in the industry? Is the content cited by other websites, brands, and people with authority?
Trustworthiness: Do the brand and author have a good reputation and is the content trustworthy?
Your Money or Your Life (YMYL) pages
YMYL , or Your Money or Your Life, is a key concept for quality raters . As Google explains in its guidelines, this term describes pages or topics that "could potentially impact a person's happiness, health, financial stability, or future security . "
For this reason, it is essential that the pages that present YMYL topics are authoritative and trustworthy.