Crafting spring-themed emails for promotions

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You are not using high quality relevant images. Marketing emails that include at least one image have nearly higher open rates than text-based marketing emails. Real estate email template using high-quality imagery. Source: Kristina Morales Choose a template that aligns with your brand For marketing emails, designs and images that aren’t overwhelming can have a big impact on your click-through rates. Additionally, you want your brand to be recognizable across numerous touchpoints.

Color has been shown to influence moj data purchase intention. There is an important field in marketing that studies this: color psychology. According to a study calledThe Impact of Color on Marketing," up to of quick product judgments are based solely on color. As odd as it may seem, beige in the landing page design but no yellow in the email design may create an inconsistency that affects a potential customer’s decision-making. According to this email design best practices article, here are some ways to create better visual design in real estate emails: Use complementary colors to create an interesting color scheme.

You can use a free tool called Coolers to define your color scheme. You can also use Canva’s color palette generator. Real estate newsletter example from Housecashin. Source: Housecashin Choose a pairing of fonts that work well together – one for headlines and the other for body content. Check out the perfect font pairings. Create simple yet beautiful email marketing templates. (If you use a header image) Place only one attractive image per email.