The main thing about marking

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If you haven't looked into advertising labeling yet,Here is a detailed and clear article, which explains why the advertising market is in a frenzy. In short, the matter is as follows.

From September 1, online advertising displayed in the Russian Federation is subject to labeling. Almost all types of creatives will need to be labeled: text ads, text and graphic ads, audio, video, including native advertising from bloggers. Exceptions apply to email newsletters and push notifications, as well as online broadcasts of television and radio broadcasts.

Each advertising creative will need to be luxembourg telegram number database marked with the word "advertisement" and a link to the advertiser. In addition, it will be necessary to transfer data to ERIR (Unified Register of Internet Advertising), created by Roskomnadzor, through special ORD (advertising data operators) organizations. This happens as follows:

Before placing an advertisement, you need to submit data to the ORD about the primary advertiser and creatives.
ORD will assign each creative a special identifier (token).
After an advertisement has been shown, it will be necessary to transfer detailed information about the advertisement and all participants in the chain to the ORD: the primary advertiser, the advertising agency, the advertising system, the websites and mobile applications where the advertisement was shown.
How to act in different situations
If you don't want to figure out all the nuances of legal acts and their interpretations on your own, use the following principle: "Whoever you sent the advertising budget to, go to that company for clarification on how it will label the ads and transfer the data." Transferred money to Ozon, then to Ozon. Paid an advertising agency, then to the agency. The fact is that large advertising systems and agencies are already actively working on this issue and will give much more specific recommendations specifically for your case.