How to use event replays to engage subscribers
Posted: Thu Jan 23, 2025 4:31 am
Double resolution with improved clarity have become the highlight of today’s emails. Pixel art how about using sliced images that resemble giant pixels in lieu of alt-text? It is a wonderful idea that works the best for email clients that disable images in emails. See how pizza express has totally nailed pixel art with their creativity and created brand recognition for themselves. Interactive elements like countdown countdowns in emails entice the subscribers to take action by highlighting the limited time for the offer and creating urgency in their minds.
What can we look forward to, in the homeowner data days to come? Technology is advancing by leaps & bounds. With wearables and smart devices gaining maximum momentum, emails are bound to get integrated into the internet of things (iot). The future of emails lie in advanced segmentation and personalization. Emails shall be sent based on different aspects of a customer persona such as: how often do subscribers use their products what kind of content do they download which websites do they visit hyper personalization shall be according to individual interests, products they like to buy (or have purchased) and their position in the sales funnel, rather than bombarding the same generalized email to everyone on the list.
The attention span of subscribers is just seconds, which is even shorter than a goldfish. Taking this into consideration, emails will grow to become “mailable microsites” with integrated forms, accordions and tooltip effects creating a flawless experience for users. Email design is all set to get totally revolutionized as the customer will be able to shop, make payments and even search for the stuff they like from their inbox itself. Marketing automation with behavioral data will be the key interest areas for email marketers, creating more engaging, relevant and personalized emails.
What can we look forward to, in the homeowner data days to come? Technology is advancing by leaps & bounds. With wearables and smart devices gaining maximum momentum, emails are bound to get integrated into the internet of things (iot). The future of emails lie in advanced segmentation and personalization. Emails shall be sent based on different aspects of a customer persona such as: how often do subscribers use their products what kind of content do they download which websites do they visit hyper personalization shall be according to individual interests, products they like to buy (or have purchased) and their position in the sales funnel, rather than bombarding the same generalized email to everyone on the list.
The attention span of subscribers is just seconds, which is even shorter than a goldfish. Taking this into consideration, emails will grow to become “mailable microsites” with integrated forms, accordions and tooltip effects creating a flawless experience for users. Email design is all set to get totally revolutionized as the customer will be able to shop, make payments and even search for the stuff they like from their inbox itself. Marketing automation with behavioral data will be the key interest areas for email marketers, creating more engaging, relevant and personalized emails.