Emulates face-to-face communication

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Duolingo took a risk by fully embracing an irreverent and quirky tone on this app, but it has clearly paid off. It now has a massive organic presence on users’ “For You” pages and has become a household name for many on TikTok.

Nowadays, customers often reach out to brands through social media or online chat, rather than calling a customer service number.

You can take advantage of this moment to strengthen your tone of voice.

Many brands are going a step further and proactively responding to complaints that panama email list mention their name on social media.

Here's an example of Spotify on Twitter:

Spotify Twitter Threads
Spotify is “ very careful about tone of voice .” Every member of the social media team undergoes rigorous writing reviews, and the brand has dedicated Twitter accounts for customer service.

Brand Voice vs Tone of Voice: What’s the Difference?
Brand Voice represents your brand's unique perspective and the values ​​you stand for. In other words, it's your brand's overall personality.

Tone of voice , on the other hand, refers to the way your brand communicates with your audience and can include your word choice, communication style, and emotional tone.