Your email can have multiple call to actions

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Start at the top of your email and write only what your reader needs, so they can complete your call to action. Here’s a great example from hats: rule of one example their goal? For me to click and buy their service. Before their sale ends. Or check out this non-sales email example from michael hyatt: rule of one example his goal = for me to click through to his blog post.

If I click = success for his email. Keep gambling data malaysia in mind: but they should all lead to the same destination. Having more options doesn’t lead to an increase in sales as research has shown. It leads to a dramatic decrease in sales. Give your email one goal and streamline your reader’s path to that goal. One job every element and line of copy in your email is responsible for its own job.

“like on an assembly line,” says joanna wiebe of copy hackers and airstory. “every element in your email and in your funnell has job to do to keep a conversion moving forward.” what does that mean exactly? Here’s the job of each element for your email: the from name’s job is to get your reader to look at the subject line. A subject line’s job is to get your reader to open — with the intent to read — your email.