Off-Page SEO Tactic Content Syndication
Posted: Thu Jan 23, 2025 3:52 am
Companies that recognize that SEO needs to cover multiple search engines are the ones that are successful in building a brand and finding ways to effectively reach their potential audience , whatever platform they choose.
Thinking about starting your own podcast? Check out our guide to starting a podcast to learn more.
Off-page SEO Tactic #12: Reviews
Did you know that 89% of people consult online reviews before making a purchase?
Your online reputation has never been more important. Reviews are an extremely underrated off-page SEO and online reputation management tactic.
As TrustPilot says , “Perhaps the most underrated benefit of collecting reviews is that, when implemented correctly, reviews can help Google better understand your site. The common misconception is that Google uses them to derive fiji email list brand signals , which can increase your site’s domain authority and therefore your search ranking.”
In essence, off-page SEO is all about building your brand and creating signals that make you appear as a company that deserves to rank high in the SERPs.
A company that has received excellent reviews on third-party platforms is positioning itself as a brand. Excellent reviews help increase conversions and, once again, trust.
Credit: TrustPilot
Sometimes, an editorial team will syndicate content from other sources to supplement their own original articles. The reason? It’s easier than continually creating new content.
Often, content is distributed on sites that are part of a network owned by a television or radio group. But publishers also use this system to increase the content that is published every day on their site.
Thinking about starting your own podcast? Check out our guide to starting a podcast to learn more.
Off-page SEO Tactic #12: Reviews
Did you know that 89% of people consult online reviews before making a purchase?
Your online reputation has never been more important. Reviews are an extremely underrated off-page SEO and online reputation management tactic.
As TrustPilot says , “Perhaps the most underrated benefit of collecting reviews is that, when implemented correctly, reviews can help Google better understand your site. The common misconception is that Google uses them to derive fiji email list brand signals , which can increase your site’s domain authority and therefore your search ranking.”
In essence, off-page SEO is all about building your brand and creating signals that make you appear as a company that deserves to rank high in the SERPs.
A company that has received excellent reviews on third-party platforms is positioning itself as a brand. Excellent reviews help increase conversions and, once again, trust.
Credit: TrustPilot
Sometimes, an editorial team will syndicate content from other sources to supplement their own original articles. The reason? It’s easier than continually creating new content.
Often, content is distributed on sites that are part of a network owned by a television or radio group. But publishers also use this system to increase the content that is published every day on their site.