Does the Super Bowl boost sales?
Posted: Wed Jan 22, 2025 10:57 am
But we don't want to imbue that last word with a negative connotation.
On the contrary.
From a marketing perspective, the Super Bowl is one of the most exciting and lucrative events in the world.
Interesting buying patterns are revealed in the afghanistan telegram number database lead-up to the game and are worthy of study.
It is undeniable that for any marketer this event translates into a master class in marketing, sales, purchasing habits and advertising.
And for hundreds of entrepreneurs, the Super Bowl represents a real gold mine.
Broadly speaking, it is a feast of traditions, fraternity and, of course, spending and consumption that often defy logic and convention.
We'll tell you something: not only does it shoot them, but it does so at meteoric speed.
Let's get back to the data.
Shelle Santana, a consumer behavior expert and former marketing executive at American Express , said on an episode of the Harvard Business Review (HBR) podcast , “Cold Call”:
Super Bowl
Figures from Numerator, a renowned technology and data company, corroborate this:
“75% of Super Bowl viewers planned to purchase chips” to eat on this festive Sunday.
What sells the most before the Super Bowl
On the contrary.
From a marketing perspective, the Super Bowl is one of the most exciting and lucrative events in the world.
Interesting buying patterns are revealed in the afghanistan telegram number database lead-up to the game and are worthy of study.
It is undeniable that for any marketer this event translates into a master class in marketing, sales, purchasing habits and advertising.
And for hundreds of entrepreneurs, the Super Bowl represents a real gold mine.
Broadly speaking, it is a feast of traditions, fraternity and, of course, spending and consumption that often defy logic and convention.
We'll tell you something: not only does it shoot them, but it does so at meteoric speed.
Let's get back to the data.
Shelle Santana, a consumer behavior expert and former marketing executive at American Express , said on an episode of the Harvard Business Review (HBR) podcast , “Cold Call”:
Super Bowl
Figures from Numerator, a renowned technology and data company, corroborate this:
“75% of Super Bowl viewers planned to purchase chips” to eat on this festive Sunday.
What sells the most before the Super Bowl