Basic guide to building your brand name
Posted: Sun Dec 22, 2024 6:09 am
I find it very interesting to write about this topic, because at the moment I am in the process of creating a name for a new company. It is a construction company!
So this article will help both you and me, because I am sure that by the end of this article, I will have some more proposals for my new client.
Friends, to start I want to ask you a question.
Would you give your first son or daughter an ugly name?
Let's start there...
Hypothetically, let's say you're having a baby in the next few whatsapp philippines days and you need to think of a name that has value, means something, is cute, short and easy to pronounce . Surely if you take all these factors into account, you'll find a nice one.
I think the same thing should happen when creating your company name.
That's why I brought you some tips that will help you find the right name for your company, no matter what sector it is in.
You must start by deciding what you want to communicate with your brand. That is the first thing I am going to recommend, and it is that the name of your business reinforces all or some of the key elements of your company, or as I prefer to call it in everyday terms: the keyword that translates the DNA of the brand , some examples of this are; (speed, attention, environment, etc.)
The first step is to decide what you do and how you are different from the competition . After this, you can define the qualities that you want to highlight about your brand.
Some Tips
I'm going to show you some methods that will help you find your company name more easily, or if you work in advertising like me, it will help you find names for your clients.
That has value
Create a name with value, look for one that tells a story , generates value and leaves a message.
Some companies, to give value, resort to the name of their founder, for example...
“Leo Burnett, Honda, Ralph Lauren, Zara or Walt Disney” are some brands that you may know and that generate value through the name of their founders.
So this article will help both you and me, because I am sure that by the end of this article, I will have some more proposals for my new client.
Friends, to start I want to ask you a question.
Would you give your first son or daughter an ugly name?
Let's start there...
Hypothetically, let's say you're having a baby in the next few whatsapp philippines days and you need to think of a name that has value, means something, is cute, short and easy to pronounce . Surely if you take all these factors into account, you'll find a nice one.
I think the same thing should happen when creating your company name.
That's why I brought you some tips that will help you find the right name for your company, no matter what sector it is in.
You must start by deciding what you want to communicate with your brand. That is the first thing I am going to recommend, and it is that the name of your business reinforces all or some of the key elements of your company, or as I prefer to call it in everyday terms: the keyword that translates the DNA of the brand , some examples of this are; (speed, attention, environment, etc.)
The first step is to decide what you do and how you are different from the competition . After this, you can define the qualities that you want to highlight about your brand.
Some Tips
I'm going to show you some methods that will help you find your company name more easily, or if you work in advertising like me, it will help you find names for your clients.
That has value
Create a name with value, look for one that tells a story , generates value and leaves a message.
Some companies, to give value, resort to the name of their founder, for example...
“Leo Burnett, Honda, Ralph Lauren, Zara or Walt Disney” are some brands that you may know and that generate value through the name of their founders.