Increasing Sales with PPC
Posted: Wed Jan 22, 2025 9:04 am
The TOP 4 platforms where the greatest efforts are concentrated for brands are presented as follows:
Google;
Facebook;
Microsoft;
Instagram.
A close analogue of Microsoft Advertising on the luxembourg telegram database Russian market can be considered Yandex.Direct, and VKontakte is more popular here than Facebook and Instagram. Therefore, in general, according to Roistat data, the level of channel efficiency looks similar:
Source: Roistat
About social networks
Social networks are far from the first place in the marketing mix for e-commerce . Only 15% of online stores spend more than 50% of their marketing budget on them, while the majority spend less than 15%.
Percentage of total budget allocated to social media advertising
The most popular platforms here are Facebook and Instagram, YouTube, together with the question and answer service Quora, ranks third.
Which social networks do brands invest in?
According to Hanapin Marketing, 44% of brands invest in video advertising.
E-commerce representatives are recommended to test videos along with thematic articles at the initial stages of the sales funnel. And instead of written reviews, user reviews are very effective.
Best formats
The most effective advertising formats in social networks include:
YouTube pre-rolls;
dynamic Fb advertising ;
ads with one or more images (carousels) for Fb ;
Instagram promotional photos .
Google;
Facebook;
Microsoft;
Instagram.
A close analogue of Microsoft Advertising on the luxembourg telegram database Russian market can be considered Yandex.Direct, and VKontakte is more popular here than Facebook and Instagram. Therefore, in general, according to Roistat data, the level of channel efficiency looks similar:
Source: Roistat
About social networks
Social networks are far from the first place in the marketing mix for e-commerce . Only 15% of online stores spend more than 50% of their marketing budget on them, while the majority spend less than 15%.
Percentage of total budget allocated to social media advertising
The most popular platforms here are Facebook and Instagram, YouTube, together with the question and answer service Quora, ranks third.
Which social networks do brands invest in?
According to Hanapin Marketing, 44% of brands invest in video advertising.
E-commerce representatives are recommended to test videos along with thematic articles at the initial stages of the sales funnel. And instead of written reviews, user reviews are very effective.
Best formats
The most effective advertising formats in social networks include:
YouTube pre-rolls;
dynamic Fb advertising ;
ads with one or more images (carousels) for Fb ;
Instagram promotional photos .