Keys for local issuance
Posted: Wed Jan 22, 2025 7:00 am
It is worth starting with the same basics - the correct selection of keys. Do not try to collect just the most frequent queries in the areas of goods and services. If the search results are densely occupied by large sites, you can invest too much effort and money in promoting such queries and not get the desired result. Jeff Riddall, Senior Product Manager at OneLocal, advises focusing on optimizing thematic groups of keywords based on intent at each stage of the customer journey. Thus, small and medium-sized businesses should use keywords and look for gaps in content. This is nepal telegram number database how you can add value by answering specific user questions. These can be completely indirect queries for purchase and order, and a search for pros and cons, reviews, overviews, expert opinion. When selecting keys, focus on phrases with a "long tail" and search suggestions.
Focus your efforts on local search only. Don't chase and copy big companies, find and occupy your niche. To understand what local search is, imagine queries like:
flowers near me
lawyer in [city name]
Call a doctor in [city name]
Keyword research for local SEO hasn’t changed much, but there are some changes. Statistics show that people now have more access to devices like smartphones. These devices are paving the way for voice search to become a major way to perform local searches. If your industry is service-oriented, consider adding keyword variations to your on-page queries that include questions. Creating a Q&A section can help with this. Another way to optimize voice search is to use conversational keywords.
Just AI Research
Content
Quality content remains a priority for filling the resource. Try to grow on the Internet not only in width (number of pages), but also in depth (quality of text content development, entering additional keys with long "tails"). Each page of the site gives the opportunity to be shown for several keywords. If you have a small 6-10 page site (with landing pages for keywords), you will have the opportunity to be shown organically only for several dozen keywords.
Focus your efforts on local search only. Don't chase and copy big companies, find and occupy your niche. To understand what local search is, imagine queries like:
flowers near me
lawyer in [city name]
Call a doctor in [city name]
Keyword research for local SEO hasn’t changed much, but there are some changes. Statistics show that people now have more access to devices like smartphones. These devices are paving the way for voice search to become a major way to perform local searches. If your industry is service-oriented, consider adding keyword variations to your on-page queries that include questions. Creating a Q&A section can help with this. Another way to optimize voice search is to use conversational keywords.
Just AI Research
Content
Quality content remains a priority for filling the resource. Try to grow on the Internet not only in width (number of pages), but also in depth (quality of text content development, entering additional keys with long "tails"). Each page of the site gives the opportunity to be shown for several keywords. If you have a small 6-10 page site (with landing pages for keywords), you will have the opportunity to be shown organically only for several dozen keywords.