According to the results of the study, the leaders in the b2c market
Posted: Wed Jan 22, 2025 6:21 am
The analytical agency Spektr conducted a study of the largest Russian ecosystems 2023-2023. The term "ecosystem" meant a set of services and products from a single provider, covering several verticals, connected by a single digital platform and developing through user data analysis. The results of the study are at the disposal of BFM.ru.
category were MTS, Yandex, Sber, VK and Tinkoff. In addition to key development factors, the analysis took into account the behavior of companies in connection with the difficulties of competitiveness in Western markets and the possibility of finding alternatives.
MTS has become the most egypt whatsapp number database active contender for leadership among Russian ecosystems and the leader in procurement and purchases of new services. According to experts, the company is actively developing, entering new verticals and increasing competition with other ecosystems - for example, in the media and travel sphere. The Sber ecosystem has become the most focused on AI technologies. VK has become the leader in media. Yandex has received the title of the most active in new markets. Tinkoff is most focused on the super app.
The study also notes that MTS and VK are actively developing vertically integrated structures, from content production to concert venues.
MTS Premium and Yandex Plus were also recognized as ecosystems with the most actively growing subscriptions; the number of subscribers to the services almost doubled in 2022-2023.
The top three leaders in revenue are as follows: Sber, Yandex and MTS shared first, second and third places, respectively. It is noted that the economic effect of the ecosystem for MTS is growing. The company also added the largest number of services to its subscription, for example, the book service "Strok" and "Zashchitnik" from spam.
category were MTS, Yandex, Sber, VK and Tinkoff. In addition to key development factors, the analysis took into account the behavior of companies in connection with the difficulties of competitiveness in Western markets and the possibility of finding alternatives.
MTS has become the most egypt whatsapp number database active contender for leadership among Russian ecosystems and the leader in procurement and purchases of new services. According to experts, the company is actively developing, entering new verticals and increasing competition with other ecosystems - for example, in the media and travel sphere. The Sber ecosystem has become the most focused on AI technologies. VK has become the leader in media. Yandex has received the title of the most active in new markets. Tinkoff is most focused on the super app.
The study also notes that MTS and VK are actively developing vertically integrated structures, from content production to concert venues.
MTS Premium and Yandex Plus were also recognized as ecosystems with the most actively growing subscriptions; the number of subscribers to the services almost doubled in 2022-2023.
The top three leaders in revenue are as follows: Sber, Yandex and MTS shared first, second and third places, respectively. It is noted that the economic effect of the ecosystem for MTS is growing. The company also added the largest number of services to its subscription, for example, the book service "Strok" and "Zashchitnik" from spam.