10 brands killing it at email marketing

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Free quote or price estimate free project estimate braincode agency. People often research and compare different options before they make any financial commitment. This is the case for services such as car insurance, mortgage, financial loans, and others. Offering them for free can help you generate a lot of traffic, but the truth is that most people won’t convert. That’s just the way it is, and we have to accept this. Reciprocity is powerful (if you’re unfamiliar with this topic, I highly recommend that you read the book give and take by adam grant), but people feel less motivated to return the ‘favor’ if they don’t know you and it’s the first – and maybe last – time they see your website.

That’s why offering a free quote only after overseas chinese number user list someone provides you the email address can be a great approach for your lead generation strategy. A popular way of doing this is to get the user to fill out the form half-way. Ask them a few questions first, let them choose from all the available options, and right before they’re about to receive the quote – ask them about their an email address. While this may irritate some of your users, as long as you’re transparent in your communication you should be ok.

People will understand that updating the information to provide the service takes both time and effort, but you need to make sure they understand how much value they’re getting out of this exchange. In short, why is this a good lead magnet? They can save your audience a decent amount of time. If they’re relevant, they can help you build very qualified leads. Coupons and deals discount on the first purchase used as an optin incentive leading to a newsletter.