Hyperpersonalization: The trend that improves customer experience
Posted: Wed Jan 22, 2025 5:22 am
When it comes to improving sales of services or products in a company, we have all kinds of tools at our disposal. Hyperpersonalization will help you increase your turnover : discover what this growing trend is that increases the customer life cycle and brings many advantages.
What is hyperpersonalization?
Hyperpersonalization in the product or service industry refers to the advanced use of data, technologies and analytics to tailor offerings, experiences and communications to individual customer needs, preferences and behaviors .
personalized mailing
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It must be differentiated from traditional personalization , since it incorporates cyprus phone number lead real-time data, artificial intelligence and other big data tools that help offer highly personalized experiences.
You probably use streaming services like Netflix and Spotify. And you know that both platforms have powerful advanced algorithms that are used to understand your personal tastes and offer you content accordingly. Hyperpersonalization is basically this but applied to the products and services sector: designing a unique offer for each customer to achieve the highest level of satisfaction .
Example of hyperpersonalization
Let's say you have a company that offers cloud services. Thanks to current tools, such as the use of AI, you will be able to know the exact consumption of each of your clients, in order to provide them with a unique offer that is appropriate to their needs. This is why it is a resource that has become indispensable for many companies.
Hyperpersonalization: a growing trend
It’s worth considering the State of CX Personalization Report 2024 , produced by Medallia , a SaaS platform focused on customer and employee experience management. It analyzes the importance of hyperpersonalization in customer experience (CX).
Personalized customer service
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According to this, 82% of consumers acknowledge that personalization affects their decision to choose a brand . In addition, customers have become accustomed to this type of treatment, so you must adapt your business to this trend.
Considering that 46% of CX professionals believe that hyper-personalization is the future of the sector and that they plan to invest in this technology, it is clear that it is best not to be left behind. We have all kinds of artificial intelligence, predictive analysis systems and other big data technologies at hand that allow us to manage large volumes of data in a short time to apply them to your client portfolio.
An investment that is more than justified, since the benefits of hyper-personalization have an immediate effect . The report indicates that the increase in your income will be more than 10%, so it is worth the change.
Moreover, this growth is not only driven by increased customer satisfaction and retention, but will attract potential buyers looking for highly personalized experiences . And seeing that it is a growing trend, more and more users are interested in hyper-personalization.
What challenges do you face when offering hyper-personalization to your customers? In addition to budget constraints, there is the technological complexity of integrating these solutions, employee training, etc. This is the reason why only 24% of CX professionals consider their services and products to be highly personalized. But it is clear that this is the future of the sector, so you should consider investing in these technologies.
What is hyperpersonalization?
Hyperpersonalization in the product or service industry refers to the advanced use of data, technologies and analytics to tailor offerings, experiences and communications to individual customer needs, preferences and behaviors .
personalized mailing
You may also be interested in: Creative ideas to improve your packaging
It must be differentiated from traditional personalization , since it incorporates cyprus phone number lead real-time data, artificial intelligence and other big data tools that help offer highly personalized experiences.
You probably use streaming services like Netflix and Spotify. And you know that both platforms have powerful advanced algorithms that are used to understand your personal tastes and offer you content accordingly. Hyperpersonalization is basically this but applied to the products and services sector: designing a unique offer for each customer to achieve the highest level of satisfaction .
Example of hyperpersonalization
Let's say you have a company that offers cloud services. Thanks to current tools, such as the use of AI, you will be able to know the exact consumption of each of your clients, in order to provide them with a unique offer that is appropriate to their needs. This is why it is a resource that has become indispensable for many companies.
Hyperpersonalization: a growing trend
It’s worth considering the State of CX Personalization Report 2024 , produced by Medallia , a SaaS platform focused on customer and employee experience management. It analyzes the importance of hyperpersonalization in customer experience (CX).
Personalized customer service
You may also like: Robert Kiyosaki's Cashflow Quadrant: What It Is and How to Apply It
According to this, 82% of consumers acknowledge that personalization affects their decision to choose a brand . In addition, customers have become accustomed to this type of treatment, so you must adapt your business to this trend.
Considering that 46% of CX professionals believe that hyper-personalization is the future of the sector and that they plan to invest in this technology, it is clear that it is best not to be left behind. We have all kinds of artificial intelligence, predictive analysis systems and other big data technologies at hand that allow us to manage large volumes of data in a short time to apply them to your client portfolio.
An investment that is more than justified, since the benefits of hyper-personalization have an immediate effect . The report indicates that the increase in your income will be more than 10%, so it is worth the change.
Moreover, this growth is not only driven by increased customer satisfaction and retention, but will attract potential buyers looking for highly personalized experiences . And seeing that it is a growing trend, more and more users are interested in hyper-personalization.
What challenges do you face when offering hyper-personalization to your customers? In addition to budget constraints, there is the technological complexity of integrating these solutions, employee training, etc. This is the reason why only 24% of CX professionals consider their services and products to be highly personalized. But it is clear that this is the future of the sector, so you should consider investing in these technologies.