Considerations When Crafting a Social Aesthetic
Posted: Wed Jan 22, 2025 5:02 am
When crafting a social aesthetic for your event, there are physical and technical considerations to address. Both are extremely important for generating leads and conversions. Human-centred design in regards to both physical and technical aspects is vital for connecting with new people and generating interest for your event.
Physical Aspects to Consider
The physical aspects of an event-focused social media campaign involve standard marketing considerations. For instance:
Who or what is the face of this campaign?
What colors and types of images work best?
Are images or posts eye-grabbing?
What type of content is it?
Is the message communicated?
Technical Aspects to Consider
Seeing as social media is digital, there’s a technical side to it that cannot ghana phone number resource be ignored. Some of the technical aspects you need to consider when designing your posts are:
What platform will it be shared on?
How is content best optimized for each platform?
What are the limits (character counts, content type, image dimensions)?
Each piece of content must be catered specifically to the platform it’s slated to be posted on. Thus, understanding how each social platform works will be highly effective in promoting your event.
This can become even more complicated when a company is scheduling and promoting two or more different events at once. In these cases, it may be wise to try management software to organize your event program. However, be sure that whatever system or software you have is managed and communicated well to everyone working on the event or campaign. Without a strong internal structure, your posts may come off as cluttered and subpar.
Physical Aspects to Consider
The physical aspects of an event-focused social media campaign involve standard marketing considerations. For instance:
Who or what is the face of this campaign?
What colors and types of images work best?
Are images or posts eye-grabbing?
What type of content is it?
Is the message communicated?
Technical Aspects to Consider
Seeing as social media is digital, there’s a technical side to it that cannot ghana phone number resource be ignored. Some of the technical aspects you need to consider when designing your posts are:
What platform will it be shared on?
How is content best optimized for each platform?
What are the limits (character counts, content type, image dimensions)?
Each piece of content must be catered specifically to the platform it’s slated to be posted on. Thus, understanding how each social platform works will be highly effective in promoting your event.
This can become even more complicated when a company is scheduling and promoting two or more different events at once. In these cases, it may be wise to try management software to organize your event program. However, be sure that whatever system or software you have is managed and communicated well to everyone working on the event or campaign. Without a strong internal structure, your posts may come off as cluttered and subpar.