What is crisis management?
Posted: Wed Jan 22, 2025 5:00 am
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The true goal of giveaways and contests isn’t social media clout. It’s building genuine relationships with people.
What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. It’s part of the process of becoming a brand your audience loves and trusts.
Learn more about what people are looking for when they interact with brands on social by downloading the latest Sprout Social Index™.
It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario.
A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.
While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.
Table of contents
Types of crises to manage
Stages of crisis management
5 crisis management strategies for your brand
What is crisis management?
Crisis management is the process of mitigating a sudden or significant incident, which can have a negative impact on a business. The goal is to limit the effect of the incident, keep the business running smoothly and learn from the response to help with future crises.
The true goal of giveaways and contests isn’t social media clout. It’s building genuine relationships with people.
What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. It’s part of the process of becoming a brand your audience loves and trusts.
Learn more about what people are looking for when they interact with brands on social by downloading the latest Sprout Social Index™.
It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario.
A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.
While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.
Table of contents
Types of crises to manage
Stages of crisis management
5 crisis management strategies for your brand
What is crisis management?
Crisis management is the process of mitigating a sudden or significant incident, which can have a negative impact on a business. The goal is to limit the effect of the incident, keep the business running smoothly and learn from the response to help with future crises.