What is Storytelling and why is it important that your brand has a story?
Posted: Wed Jan 22, 2025 4:41 am
Although there is a clear definition of what storytelling is , there is no agreement on which approach is best. What is agreed upon is that storytelling is important for every brand. We humans are emotional beings and one of our basic needs is to connect through a story. This is where storytelling comes in.
Storytelling is basically using a narrative to create an emotional connection based on certain values that connect your brand and your customer. In the context of a brand, this doesn't just mean telling a story; it means defining your brand's identity and purpose through a story.
Why do you have to have a story?
As with most things in life, people are more likely to make decisions based on emotion. Sometimes we can't even explain why. Maybe the emotion we feel reminds us of a memory, maybe it proves to be a solution to a problem that caused us negative emotion, but either way, it leads to the creation of a connection.
The first reaction to your logo, product, packaging, message or lebanon phone number lead service must be a positive emotion. That is, your customer must see the emotion they will feel if they choose your brand. The marketing team's task is to come up with a strategy to achieve that emotion. You need to know what your audience is feeling, what is bothering them and how they feel about it. The story is built around that.
What is storytelling?
How do great players evoke emotions?
An important determinant of storytelling is that the focus of the narrative is your customer. How they feel when they use your product or service. In some cases, that emotion doesn't have to be related to using your brand, but you have to stand behind that emotion. You have to be able to accurately portray it.
Do you remember the Coca Cola Christmas commercials ? Of course you do, with those commercials the Christmas season begins , the lights become justified, you can freely let Mariah Carey go and think about what you would buy if you were a Secret Santa to a certain person. It is a great example of how emotions work their magic. Coca Cola is not just a drink, it is emotion, happiness, warmth, togetherness.
Or say Nike . They evoke emotion without mentioning their brand or their offer. They want to sell their brand to a sports enthusiast and they know exactly what emotion they need to evoke . They know how to make us feel the same emotion as someone who scores a goal after so much practice or how much it hurts when you miss the decisive basket in the last seconds. You may never have been in that situation, but you will know exactly how someone who has.
What is storytelling?
So what is storytelling? Storytelling is your way of telling the story of your brand. It’s your chance to tell people who you are and why you’re special. If you pride yourself on years of experience and quality, you want your audience to feel confident in you. You want them to think, “ Look, these guys have been around for 15 years. There must be a reason for that .” You’re a brand that can be trusted. If you’re new to the market but you bring freshness and expertise, you want people to feel that expertise. Through your brand story, you want to demonstrate your professionalism, knowledge, and authority. You want to make people believe that if you say it, it must be true. That’s what storytelling does.
If you don't know where to start for this part or you are not sure how to achieve the emotion you want, feel free to contact us . Your story is important, and we can help you tell it in the best possible way.
Storytelling is basically using a narrative to create an emotional connection based on certain values that connect your brand and your customer. In the context of a brand, this doesn't just mean telling a story; it means defining your brand's identity and purpose through a story.
Why do you have to have a story?
As with most things in life, people are more likely to make decisions based on emotion. Sometimes we can't even explain why. Maybe the emotion we feel reminds us of a memory, maybe it proves to be a solution to a problem that caused us negative emotion, but either way, it leads to the creation of a connection.
The first reaction to your logo, product, packaging, message or lebanon phone number lead service must be a positive emotion. That is, your customer must see the emotion they will feel if they choose your brand. The marketing team's task is to come up with a strategy to achieve that emotion. You need to know what your audience is feeling, what is bothering them and how they feel about it. The story is built around that.
What is storytelling?
How do great players evoke emotions?
An important determinant of storytelling is that the focus of the narrative is your customer. How they feel when they use your product or service. In some cases, that emotion doesn't have to be related to using your brand, but you have to stand behind that emotion. You have to be able to accurately portray it.
Do you remember the Coca Cola Christmas commercials ? Of course you do, with those commercials the Christmas season begins , the lights become justified, you can freely let Mariah Carey go and think about what you would buy if you were a Secret Santa to a certain person. It is a great example of how emotions work their magic. Coca Cola is not just a drink, it is emotion, happiness, warmth, togetherness.
Or say Nike . They evoke emotion without mentioning their brand or their offer. They want to sell their brand to a sports enthusiast and they know exactly what emotion they need to evoke . They know how to make us feel the same emotion as someone who scores a goal after so much practice or how much it hurts when you miss the decisive basket in the last seconds. You may never have been in that situation, but you will know exactly how someone who has.
What is storytelling?
So what is storytelling? Storytelling is your way of telling the story of your brand. It’s your chance to tell people who you are and why you’re special. If you pride yourself on years of experience and quality, you want your audience to feel confident in you. You want them to think, “ Look, these guys have been around for 15 years. There must be a reason for that .” You’re a brand that can be trusted. If you’re new to the market but you bring freshness and expertise, you want people to feel that expertise. Through your brand story, you want to demonstrate your professionalism, knowledge, and authority. You want to make people believe that if you say it, it must be true. That’s what storytelling does.
If you don't know where to start for this part or you are not sure how to achieve the emotion you want, feel free to contact us . Your story is important, and we can help you tell it in the best possible way.