The next tactics are used in 2/3 of cases or less.
Posted: Sun Dec 22, 2024 5:52 am
The next most popular tactic is WeChat content marketing, which is used by about 3/4 of our B2B clients. WeChat is the best place to keep in touch with fans and potential future customers. However, if long-form content is being created for WeChat, it’s relatively low-cost to distribute it further, gaining more exposure on other platforms and via Baidu organic search.
WeChat advertising – WeChat is the 2nd most popular platform to advertise on. It’s suitable for companies that are willing to pay more on a per-lead basis in order to either receive leads that are of a more suitable demographic, or receive more social interactions and follows. Works very well in tandem with WeChat content marketing.
Zhihu answers – suitable for companies that are willing to invest long term in content marketing.
Video marketing – suitable when we have original (English) video content to work with and when a company is willing to invest in long-term content marketing, OR they want the Bilibili videos for use in embedding in their Chinese-language webpages.
Webinars – suitable for companies that have experts that can perform whatsapp japan number the webinars in Chinese (we cannot do the presentations, but can support them).
Email – used when we have to, which is quite often for Western B2B sales processes. Also used when we are able to syndicate content created for
WeChat to an email newsletter.
Advertising on other Chinese search engines – If the Baidu search advertising campaign is going well, it’s often good to expand to other Chinese search engines to pick up extra traffic. They sometimes have a lower cost per lead as well.
Finally, here are two tactics that are used in less than 1/4 of cases, so didn’t make the “Top 9” above.
Advertising on Google – our clients rarely have us do this, but they should, especially if their Chinese-reading customers are not all in China, or are in an industry that often uses VPNs.
In-depth Baidu SEO for the website – suitable for websites with thousands of pages including many products and categories. We’ve done this for massive websites in hardware, electronics, materials, chemicals, even crypto, but still don’t usually recommend it.
Xiaohongshu content marketing and advertising – we’ve had success reaching buyers from cross-border industries, such as Amazon sellers. We’re also testing in other areas. The breadth of topics that work on Xiaohongshu has been expanding, and it might even make the “top 9 or 10” next year.
Start With a Free Consultation
Contact us for a free initial consultation. Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.
Name*
Email*
Phone
WeChat advertising – WeChat is the 2nd most popular platform to advertise on. It’s suitable for companies that are willing to pay more on a per-lead basis in order to either receive leads that are of a more suitable demographic, or receive more social interactions and follows. Works very well in tandem with WeChat content marketing.
Zhihu answers – suitable for companies that are willing to invest long term in content marketing.
Video marketing – suitable when we have original (English) video content to work with and when a company is willing to invest in long-term content marketing, OR they want the Bilibili videos for use in embedding in their Chinese-language webpages.
Webinars – suitable for companies that have experts that can perform whatsapp japan number the webinars in Chinese (we cannot do the presentations, but can support them).
Email – used when we have to, which is quite often for Western B2B sales processes. Also used when we are able to syndicate content created for
WeChat to an email newsletter.
Advertising on other Chinese search engines – If the Baidu search advertising campaign is going well, it’s often good to expand to other Chinese search engines to pick up extra traffic. They sometimes have a lower cost per lead as well.
Finally, here are two tactics that are used in less than 1/4 of cases, so didn’t make the “Top 9” above.
Advertising on Google – our clients rarely have us do this, but they should, especially if their Chinese-reading customers are not all in China, or are in an industry that often uses VPNs.
In-depth Baidu SEO for the website – suitable for websites with thousands of pages including many products and categories. We’ve done this for massive websites in hardware, electronics, materials, chemicals, even crypto, but still don’t usually recommend it.
Xiaohongshu content marketing and advertising – we’ve had success reaching buyers from cross-border industries, such as Amazon sellers. We’re also testing in other areas. The breadth of topics that work on Xiaohongshu has been expanding, and it might even make the “top 9 or 10” next year.
Start With a Free Consultation
Contact us for a free initial consultation. Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.
Name*
Email*
Phone