In the B2B (Business to Business) field, sales processes are a little more complex than in B2C, which is why it is necessary to fine-tune the techniques for attracting customers . A potential customer goes through four phases before deciding to make a purchase : need, search for solutions, decision-making and purchasing experience. Therefore, it is important to know all these phases well in order to properly guide the customer through this process.
1. Tools to analyze potential clients
2. Tools for sending and tracking emails
3. CRM and opportunity management tools
4. Productivity and teamwork tools
Fortunately, there are many B2B sales tools on the market today that can make your job easier in this regard. Here we summarize some of the most important ones:
1. Tools to analyze potential clients
Rapportive.com
This application integrates with Gmail and allows you to know all the data of the sender of an email. It is very useful because with a simple glance you can access the profiles of that person on the different social networks, as well as put a face to them thanks to their profile image. In this way, you can collect information for a first approach with the client .
Discover.ly
Similar to the previous tool, Discover.ly can also be integrated with Gmail and Google Apps for Work . It is an application that brings together on a single screen all the information available on the Internet about the find owner of cell phone number free philippines sender. Profiles on social networks, work information, professional experience, personal data, etc. It is, therefore, an interesting tool for qualifying leads .
This article may interest you: 3 examples of B2B companies that succeed with Inbound Marketing
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2. Tools for sending and tracking emails
Yesware
This paid service (it has a 30-day free trial) is used to keep track of and properly manage all the emails you receive and send . One of its main features is notifications. For example, you can configure them to inform you when a recipient opens an email or clicks on a link. Other services offered are email scheduling, database segmentation, as well as reminders when you don't get a response to your messages.
MailChimp
This is an intuitive tool for managing and sending emails and newsletters. With MailChimp you can design emails either using the available templates or by customizing them. It allows you to create different databases (up to 2,000 contacts for free ) and make segmented mailings. It provides important data after sending, such as the percentage of openings, bounce rate, failed mailings, etc. You can find out who the people are who have opened a message the most times and who have not. In this sense, it can be really useful to find out the interest of the leads in your product or service.
9 tools to improve your B2B sales
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