Why is Inbound Marketing like magnets and Outbound like flies?
Posted: Tue Jan 21, 2025 10:27 am
What do you think of unexpected sales calls, ads when you want to watch a video , notifications when you're watching what you like the most or a pop-up while you're browsing? Do you find them effective? I don't think I'm the only one who tries to get past them as quickly as possible.
The way we advertise our services or products has clearly changed, as has the way we shop or work. Innovations in technology and the digital environment have turned things around 180 degrees and, consequently, many forms of marketing have become obsolete.
But as with everything in life, we have to adapt to change and see how we can reach consumers in a less invasive way. That's why Inbound Marketing is here to stay , at least for a while.
If you want to know the best techniques to make this transition and provide content that your clients value, keep reading!
Inbound is like a magnet and Outbound is like a fly . Why?
Let's start by making the difference between traditional malaysia whatsapp data and current marketing, outbound and inbound . The main difference lies in the tactics and tools used to attract the attention of users and subsequently make the sale.
And yes, the difference in results is huge. Below we detail its characteristics.
Traditional marketing or Outbound Marketing works with methods that go in one direction and are usually very aggressive, like those we mentioned at the beginning of this post. Specifically, they interrupt the user with cold and imposed contact. We could say that it is like the classic fly on those summer days that wakes you up at night, it is everywhere and you even spend your time chasing it to end this torment. Basically you want to kill it!!
Inbound Marketing, on the other hand, attracts, it is like a magnet. Less invasive practices are used, such as having a good SEO or generating quality content that is relevant to the target audience. The objective is to attract users who are interested in content that “matches” what they are looking for, it is about establishing a personal contact.
Learn about its everyday applications
To give you a better idea, here are some examples:
Inbound Marketing
Lead Magnet : These are free, downloadable resources such as guides, ebooks, or document templates, in exchange for information.
Landing pages customized to each buyer persona, this means creating a page prior to your website after leads click on your ads or content
Relevant content on social media.
This same blog, tutorials, webinars and the very popular podcasts.
Outbound Marketing:
TV, radio and press.
An advertising notice on the road.
That endless number of items such as mugs, notebooks, pens, key chains and everything imaginable with the company logo.
A physical sales point.
For the reasons mentioned above, Inbound Marketing is the way forward, where we have to know our customers as ourselves and give them quality and relevant content so that they become interested in us and see us as a solution to cover the need they have. Remember, you will not achieve good Inbound if you do not know your customers, put them at the center of everything, think and live like them to give them what you know they want and not what you think they want. And the icing on the cake is that according to the Hubspot marketing report,
Inbound marketing is 62 % cheaper than traditional marketing! That said, we invite you to put into practice what we have seen in this article. Reach more and better customers, with less expense and less effort. Make the most of your time and get customers in an effective way that is aligned with today's consumer trends.
The way we advertise our services or products has clearly changed, as has the way we shop or work. Innovations in technology and the digital environment have turned things around 180 degrees and, consequently, many forms of marketing have become obsolete.
But as with everything in life, we have to adapt to change and see how we can reach consumers in a less invasive way. That's why Inbound Marketing is here to stay , at least for a while.
If you want to know the best techniques to make this transition and provide content that your clients value, keep reading!
Inbound is like a magnet and Outbound is like a fly . Why?
Let's start by making the difference between traditional malaysia whatsapp data and current marketing, outbound and inbound . The main difference lies in the tactics and tools used to attract the attention of users and subsequently make the sale.
And yes, the difference in results is huge. Below we detail its characteristics.
Traditional marketing or Outbound Marketing works with methods that go in one direction and are usually very aggressive, like those we mentioned at the beginning of this post. Specifically, they interrupt the user with cold and imposed contact. We could say that it is like the classic fly on those summer days that wakes you up at night, it is everywhere and you even spend your time chasing it to end this torment. Basically you want to kill it!!
Inbound Marketing, on the other hand, attracts, it is like a magnet. Less invasive practices are used, such as having a good SEO or generating quality content that is relevant to the target audience. The objective is to attract users who are interested in content that “matches” what they are looking for, it is about establishing a personal contact.
Learn about its everyday applications
To give you a better idea, here are some examples:
Inbound Marketing
Lead Magnet : These are free, downloadable resources such as guides, ebooks, or document templates, in exchange for information.
Landing pages customized to each buyer persona, this means creating a page prior to your website after leads click on your ads or content
Relevant content on social media.
This same blog, tutorials, webinars and the very popular podcasts.
Outbound Marketing:
TV, radio and press.
An advertising notice on the road.
That endless number of items such as mugs, notebooks, pens, key chains and everything imaginable with the company logo.
A physical sales point.
For the reasons mentioned above, Inbound Marketing is the way forward, where we have to know our customers as ourselves and give them quality and relevant content so that they become interested in us and see us as a solution to cover the need they have. Remember, you will not achieve good Inbound if you do not know your customers, put them at the center of everything, think and live like them to give them what you know they want and not what you think they want. And the icing on the cake is that according to the Hubspot marketing report,
Inbound marketing is 62 % cheaper than traditional marketing! That said, we invite you to put into practice what we have seen in this article. Reach more and better customers, with less expense and less effort. Make the most of your time and get customers in an effective way that is aligned with today's consumer trends.