What is an Image Consultant and what are their functions?
Posted: Tue Jan 21, 2025 8:52 am
This is a professional who assists celebrities, politicians, businesspeople and artists. Social networks and the growing awareness of the importance of also transmitting through image are behind the rise of a promising profile: the image consultant . Do you want to know more about what this job entails and how to develop your professional career in this field? Take note, here are the details!
People have just 10 seconds to make a good first impression and 55% of that time depends –solely and exclusively– on appearances. That is, on physical appearance, on the image we project. Being aware of this, added to a society in which there is increasingly greater visibility and opportunities to connect with other profiles, added to the use of social networks and applications, is promoting a professional profile that has always existed but is now enjoying greater recognition and prestige: the image consultant .
We point out that it has always existed because it is benin whatsapp data nothing new to have someone who advises you on what type of clothes, accessories and even hair colour and hairstyle are particularly flattering to you. What happens is that these ' advisers ' have become more valued and today they are considered a job with great employability potential. In other words, they are professionals who are among the most sought after and with an interesting financial remuneration, as we discussed in the point regarding how much an image consultant earns .
What does an image consultant do?
The first thing to understand is what exactly this job entails. What does an image consultant do ? What is their real role?
The main objective is to get the most out of a person.
The focus is on physical appearance : clothing, hairstyle, makeup and even attitudes and behaviors in relation to certain topics and predispositions regarding daily activities.
Psychology and communication go hand in hand when discussing what an image consultant is.
The professional must know the client 's objectives and even advise him on what he wants to project, depending on the audience he is addressing and/or the environment/context in which he operates.
You must establish a plan . A clear strategy on what needs to be done and what aspects are especially relevant in relation to the person who hires your services.
These professionals usually work as freelancers, self-employed workers, or find the option of joining agencies specializing in image consulting . Politicians and businessmen, as well as artists, actors and actresses, singers and many others, rely on expert image consultants both for their daily tasks and commitments and for special events and specific activities in which they must project a good presence and convey a certain message.
When a person contacts an image consultant, he or she carries out a series of actions to satisfy the client's needs:
Evaluation of the current image of the service user.
Determining the objectives that the person intends to achieve: changing the image they project, renewing/updating themselves, preparing for an important appointment, optimising their own resources, etc.
Creation of a personalized image plan, taking into account defined goals and available resources.
To action: go shopping, select clothes, appointment at a hair salon/beauty center (depending on needs), photo shoot (if included in the budget, to have images to upload to networks and send to the media if necessary)…
Sessions to improve the client's soft skills: training in public speaking, speaking at public events, how to behave in front of cameras, and other options that must be considered taking into account the client's profile.
As we have pointed out, these points depend on the objectives pursued by the user. A manager is not the same as an anonymous person who simply wants to improve his image in order to find a better job, for example.
Those who wish to pursue this profession must meet certain characteristics:
Learn about the latest fashion trends.
Empathetic, sociable and communicative people.
Mastery of the keys to public image, what is transmitted and how to achieve it.
Some psychology to understand customer needs.
Creative and adaptable professionals.
People have just 10 seconds to make a good first impression and 55% of that time depends –solely and exclusively– on appearances. That is, on physical appearance, on the image we project. Being aware of this, added to a society in which there is increasingly greater visibility and opportunities to connect with other profiles, added to the use of social networks and applications, is promoting a professional profile that has always existed but is now enjoying greater recognition and prestige: the image consultant .
We point out that it has always existed because it is benin whatsapp data nothing new to have someone who advises you on what type of clothes, accessories and even hair colour and hairstyle are particularly flattering to you. What happens is that these ' advisers ' have become more valued and today they are considered a job with great employability potential. In other words, they are professionals who are among the most sought after and with an interesting financial remuneration, as we discussed in the point regarding how much an image consultant earns .
What does an image consultant do?
The first thing to understand is what exactly this job entails. What does an image consultant do ? What is their real role?
The main objective is to get the most out of a person.
The focus is on physical appearance : clothing, hairstyle, makeup and even attitudes and behaviors in relation to certain topics and predispositions regarding daily activities.
Psychology and communication go hand in hand when discussing what an image consultant is.
The professional must know the client 's objectives and even advise him on what he wants to project, depending on the audience he is addressing and/or the environment/context in which he operates.
You must establish a plan . A clear strategy on what needs to be done and what aspects are especially relevant in relation to the person who hires your services.
These professionals usually work as freelancers, self-employed workers, or find the option of joining agencies specializing in image consulting . Politicians and businessmen, as well as artists, actors and actresses, singers and many others, rely on expert image consultants both for their daily tasks and commitments and for special events and specific activities in which they must project a good presence and convey a certain message.
When a person contacts an image consultant, he or she carries out a series of actions to satisfy the client's needs:
Evaluation of the current image of the service user.
Determining the objectives that the person intends to achieve: changing the image they project, renewing/updating themselves, preparing for an important appointment, optimising their own resources, etc.
Creation of a personalized image plan, taking into account defined goals and available resources.
To action: go shopping, select clothes, appointment at a hair salon/beauty center (depending on needs), photo shoot (if included in the budget, to have images to upload to networks and send to the media if necessary)…
Sessions to improve the client's soft skills: training in public speaking, speaking at public events, how to behave in front of cameras, and other options that must be considered taking into account the client's profile.
As we have pointed out, these points depend on the objectives pursued by the user. A manager is not the same as an anonymous person who simply wants to improve his image in order to find a better job, for example.
Those who wish to pursue this profession must meet certain characteristics:
Learn about the latest fashion trends.
Empathetic, sociable and communicative people.
Mastery of the keys to public image, what is transmitted and how to achieve it.
Some psychology to understand customer needs.
Creative and adaptable professionals.