Let’s talk about the quality and type of canvas
Posted: Tue Jan 21, 2025 7:16 am
Investigate to find out why your keywords are performing poorly. Here are a few common scenarios I often see where keyword bids aren’t high enough. Review page CPC and top of page bid estimates to make sure your bids are competitive enough. In Christy's ad group "Women's Ski Jackets" I noticed that she had about 10 keywords with a maximum CPC bid of just cents; in this case Christy might get more traffic if she raised her bids .
This keyword has low search volume. If a keyword is canada mobile phone number list not generating much traffic even though you bid enough then the keyword may be too long tail or just a phrase that users are not searching for. I recommend pausing these keywords to tidy up your account. It's also important to pause keywords that get a lot of impressions but little or no clicks as this can hurt your CTR and Quality Score. Keyword "" is paused because it received more than impressions but only clicks with a CTR of only .
The keyword was probably too general and therefore underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the CTR conversion rate etc. of the broad keyword is very low then pause it and add a keyword with a stricter match type. In Christy's account I noticed that the keyword "ski clothing" in broad match had a very low CTR so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy.
This keyword has low search volume. If a keyword is canada mobile phone number list not generating much traffic even though you bid enough then the keyword may be too long tail or just a phrase that users are not searching for. I recommend pausing these keywords to tidy up your account. It's also important to pause keywords that get a lot of impressions but little or no clicks as this can hurt your CTR and Quality Score. Keyword "" is paused because it received more than impressions but only clicks with a CTR of only .
The keyword was probably too general and therefore underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the CTR conversion rate etc. of the broad keyword is very low then pause it and add a keyword with a stricter match type. In Christy's account I noticed that the keyword "ski clothing" in broad match had a very low CTR so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy.