Chatbot on the website and in messengers

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collect a lead base for marketing mailings;
automate the collection of requests for consultation;
tell about promotions;
inform users about news and technical problems;
show customer reviews;
offer related or similar products;
get feedback from users.
Interactive marketing can use pop-ups on your website to collect data in a quiz format, set up mini-games, and dynamic forms with personalized offers.

This tool is great for interactive marketing, because chatbots on the site and in messengers can collect information about the user and use it for dialogue. Like mailings in personal messages, this channel shows better open rates and coverage.

A chatbot is a bot that automatically appears to users on a website from a chat icon or in a messenger if they have performed a certain action:

went to the course page,
trying to leave the site,
spent more than 2 minutes on the site and did not leave a request.
Chatbots on the website and in messengers will be able to:

qualify leads and make a personalized offer in chat based on the answers,
send training materials to users in the chat during the trial period,
warm up leads with useful information before and after the webinar,
conduct an interactive mini-course.
Read a large article about chatbot tasks to find suitable mechanics.

Game
An interactive marketing tool that works to engage and retain users on the site for a long time. The key metric of such mechanics is an increase in session time on the site. The excitement of a game with prizes can motivate to play several rounds or go through additional levels for a reward.

In the game, the audience is involved in interaction with the brand. Sometimes list of albania phone number such games even become popular and work as a tool for attracting a new audience.

An example of a game in interactive marketing
An example of a game system in a language learning app. Have you studied English today?
Calculators
This interactive technology is often used by banks, transportation services, interior design companies or developers. The tool allows you to personalize the offer yourself. This helps the client evaluate the value of the product and make a purchase decision.

An example of a calculator in interactive marketing
Interactive mechanics for self-selection of skin care cosmetics. You add products to the list, and the site tells you about their compatibility
User Content
70% trust the experience of similar users more than advertising. It is easier for us to identify with an ordinary person. Therefore, User Generated Content (content created by users themselves) allows you to create a community around the brand. In this community, subscribers exchange opinions about the product, creatively contribute to the creation of material and increase brand awareness.