Investing in SEO is something that is related to the future of your business. Read on and find out why!
SEO and marketing expert Holly Miller Anderson shared her theory on why some companies don’t understand the value of search engine optimization strategies. Check out her explanation and understand the full potential of these actions.
SEO a long-term investment
The pursuit of results is very important in the business world. However, professionals want to bring in significant numbers as soon as possible, so that they can prove their efficiency.
But, by thinking only in this way, companies fail to take advantage of the potential of something that can leverage their results for much longer, rather than just inflated results in a short space of time.
Anderson reinforces that to invest in SEO it is necessary:
People: because it involves developing teams to monitor the argentina whatsapp data results obtained;
Content: after all, it is necessary to produce original content to achieve prominent positions in search engines. This requires commitment to the cadence of materials that will be published;
Tools: used to analyze metrics as well as identify opportunities for optimization.
A continuous, not a one-off strategy
However, a strong negative trend in the market is that some companies look for simple and definitive solutions. The famous “magic formulas” for success. However, this is the kind of thing that does not exist, because achieving results requires both financial and professional investment.
Since it is a strategy made up of “best practices”, some people consider it to be a one-off. For example: to achieve good positions, it is necessary to conduct keyword research and optimize your website/content according to what is most aligned with your niche. Consequently, some people believe that doing this just once is enough to reap results.
But SEO works much better with continuous improvements! In the words of the expert:
“Organic traffic is a sustainable source of customer acquisition. SEO becomes your unfair competitive advantage when your website outperforms your competitors.”
Difference between cost and investment
As explained above, SEO is a strategy that aims to bring long-term results. In other words, it requires investment so that it can reap good results in the future. However, it is a misconception to relate search engine optimization as a cost, after all, it is not an immediate strategy. It is designed for businesses that seek growth and longevity.
Paid Search and SEO
Anderson gives a very illustrative example of the difference between investing in paid search and SEO. The idea is that the strategies complement each other and here is why:
“You have a garden and you want to grow tomatoes. To make the garden produce tomatoes, you have to do all the things involved in growing tomatoes, which will inevitably take some time.
But if you need tomatoes tomorrow, you will need to buy a fully grown tomato plant and plant it in your garden. That is paid research.
So if you want tomatoes tomorrow and you’re not taking proper care of your garden, they won’t be there because gardens don’t produce immediate results. That’s SEO.”
When a company relies solely on paid traffic to bring in qualified leads, it stops worrying about tomorrow and starts focusing only on the present. This can even harm its campaigns, as it will be in an increasingly competitive market, with even higher bid values.