Motion video is used - an animated video sequence that uses static photographs with the addition of animation elements. Text and infographics are actively used as such elements.
As a rule, the duration of such videos does not exceed 30 seconds, this time is just enough to present the most important information about the product without tiring the user.
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Motion video is made using photographs or videos and text descriptions that draw buyers' attention to important details.
Video of the walkthrough
Photos allow you to show the product, infographics will tell about its advantages and important properties. But in some categories of goods, especially in clothing, the demonstration of the product "in everyday life" works very well.
So-called video walk-throughs help to organize such a "field demonstration", when models in advertised clothes move along the catwalk or in everyday interiors. The buyer clearly sees how the clothes sit on the figure, how the fabric refracts under the light, how the clothes "behave".
To make viewing as informative as possible
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