Keep the following five points in mind. <Key points for EC site design> Create a pyramidal category structure Designing target keywords and target pages Make your design mobile-friendly Keep URLs simple and short Make it easier to design product page flow Create a pyramidal category structure Since an EC site generates a large number of pages, it is important to first consider the structure. The basic structure is a pyramidal category structure. For example, as shown in the following figure, the ideal structure would be to have category pages such as "Computers" and "Digital Cameras" below the top page, with products linked below those.
<Pyramid-shaped category structure> Pyramid-shaped south africa telegram data category structure Designing target keywords and target pages When designing a site using a pyramid structure, we design targeted keywords and targeted pages. For example, if the targeted keyword is "personal computer," the targeted page will be a product list page for personal computers, and if the targeted keyword is "personal computer DELL," the page will transition to a product list page for DELL personal computers. The key is to select keywords based on the needs of users .
Since EC site users are often searching for products with the intention of purchasing, if you create a page randomly, it will not be visited unless it matches their needs. Select a keyword with a certain search volume and create a page that matches the keyword. Also, if the number of products posted on a product list page is zero or only a few, it may be considered a low-quality page. Therefore, it is important to design pages that focus on genres that can secure a large number of products .