User Retention: Monthly Contests

[sakibkhan22197]

The essence of the competition is to train and receive prizes for it. The mechanics are designed for users with maximum tariffs: "12 months" and "Unlimited".

How the scenario works using the example of users with the "Unlimited" tariff

A user with the “Unlimited” tariff logs into their personal account.
A second later, a pop-up appears with an offer to participate in a competition.
If the user clicks “Participate”, then after 1.5 minutes he will receive a letter with the competition conditions.
Carrot quest records the completion of training sessions, so 5 minutes after completing the required number of training sessions, the contest participant receives a message with a prize.
Competition mechanics
Results of the competition for the "Unlimited" tariff for October 2024:

35% conversion to target action from pop-up;
23% of participants completed 25 workouts, i.e. met the competition requirements.
The FitStars team has been holding such competitions for about two years using Carrot quest tools.

Reactivation of those who have not exercised for several months
The script helps to "wake up sleeping" users. If the user does not engage list of india cell phone number in the activity for a specified period of time, he automatically receives a letter with a reminder about the platform:

Letters for those who have not studied for several months
Results for 5 months:

17.2% open rate of letters for those who have not worked for 2 months;
12.7% conversion to training from reading a letter among those who had not trained for 2 months;
14.9% open rate for those who haven’t worked for 3 months;
10% conversion to training from reading the letter for those who have not trained for 3 months.
Subscription renewal
The purpose of the script is to automatically motivate the user to renew their subscription.

How the script works

The user's subscription is ending and they have not placed an order in the last month.
The day before the end of the subscription, the user will receive a letter with an offer to renew the tariff.
If the user has not paid for the subscription, in 5 days he will receive a letter with free access for a week. If the user completes any training in 7 days, he will receive a discount on the renewal of the tariff.
If the user completes the training within 7 days, then in an hour he will receive a letter with a discount.Every year, the requirements for advertising labeling become stricter, and fines increase. In order not to pay millions for breaking the law, it is important to rely on the law and successful practices. In this article, we figured out how the updated advertising law works and wrote out its main points.

What's inside: