70% of the B2B buying journey is completed online

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83% of B2B buyers use vendor websites as a research channel.

How to Earn B2B Buyers’ Trust Through Your Online Presence
So what exactly are B2B buyers looking for when researching your company, and how can you stand out among your competitors?

Luckily, when it comes to outbound outreach, earning trust from B2B buyers doesn’t require high-maintenance materials like lead magnets and landing pages.

Instead, these decision-makers are looking for three main elements to satisfy their suspicions:

A modern website that’s easy to find and well-designed
Marketing assets that are relevant, informative, and engaging
Client reviews that display your company’s ability to solve real-world problems
Chances are you have one, if not all, of these elements already available for your target audience, but if you don’t, no worries. Here’s a quick overview of how you can develop trust elements that will strengthen your online presence.


Increase Your Site’s Discoverability Across the Web
For the purposes of this guide, we’ve broken down the first trust element into two sections: discoverability and design. Website visibility is essential, even when implementing an outbound lead generation strategy.

B2B buyers feel more confident in companies that claim a first-page position on search engines. While, in most cases, a simple Google search of your company name will return a link to your site, other companies with names similar to yours that have invested heavily in SEO might knock you out of the top 10.

Building a network of mentions and links improves your chances of being found by your prospects. Here are some ways to ensure your site is discoverable:

Boost Your Domain Authority: One way to increase your website’s visibility is to improve your domain authority. This can be achieved by improving your website’s technical SEO and implementing the following two suggestions.

Create and Collaborate on Content: Publishing quality content on your website can help lead to a higher domain authority, but you don’t always have to go it alone. Collaborating with other businesses and industry experts can also help reduce your workload while increasing your reach and visibility.

Earn Meaningful Backlinks with Complementary Sites: Building list of australia cell phone number relationships with complementary brands and blog publishers can help you earn backlinks that signal to Google and other search engines that your site is trustworthy and relevant.

Make a Great First (or Second) Impression With a Well-Designed Website
Now, onto the design.

In outbound marketing, the first point of contact between your business and potential buyers is usually an email or LinkedIn message, but your website is a close second. Purchasers view your site as a window into your business that they can peer through before opening the door.

To make a great first (or second) impression, ensure that your website is:

Secure: Invest in an SSL certificate to prove your website offers a secure browsing experience. Visitors are more likely to trust a website with a padlock icon in the address bar.
Aesthetically Pleasing: Your website’s design should reflect your brand identity, be visually appealing, and invite your visitors to interact.
User-Friendly and Responsive: Slow load times and unresponsive designs are among the top 10 reasons for high bounce rates. Before driving traffic to your site, make sure it loads quickly, is optimized for mobile devices, and has an intuitive layout and structure.
Enhance the B2B Buyer’s Journey With Engaging Marketing Assets
One of the most commonly absent trust elements is market assets, but they are also one of the most commonly used resources by B2B buyers.