How to influence conversion at every stage of the funnel

[sadiksojib35]

At the boundary between each of these points, conversion is measured - the ratio of the number of site visitors who performed some action to the total number of site visitors in percent. The first three conversions can be influenced by visuals. This is what I call a photo funnel.



First conversion
The first conversion is CTR or click-through rate, which shows uganda telegram database the ratio of users who saw the product card to those who clicked on it. This action is influenced by: product card cover, product name, price, discount, whether the product is participating in a promotion, seller rating.

The task of the image at this stage is to highlight the product in the search feed, capture the buyer's attention and make him want to fall inside the card. To make the CTR as high as possible, you need to put the "fattest" pain of customers on the cover and show with the help of a photo how you close it.

All this is obvious, but marketplaces are littered with similar, uninformative photos. Often, to make a card cover more selling, you don’t need to take new photos, but just work on the details. You can call it “first aid” for a card.

Product card on the marketplace: “before” and “after” editing. Source: illustration by the author

Given : a regular photo with a visual “like everyone else’s” on WB.