By Rafael Sotelo
Content manager at Marketing4eCommerce
HYou've probably heard a lot about branded content strategy as one of the basic pillars of your presence on social media. And what the heck is branded content?
What is branded content?
Branded content is another Anglo-Saxon expression hong kong business email database (marketing specialists like posturing, don't forget that) that is nothing other than the creation of content linked to your brand . Although it is fashionable in online environments, it is not only applicable there, as it is also a trend in offline advertising, especially on television.
We're talking about those ethereal Apple ads where, instead of telling you about the features of their new iPhone, they tell us emotionally charged stories that show what you can do with an iPhone in your daily life, both personal and professional. Here's a brilliant example, although it's a few years old, of how to talk about a product without even showing it: