Take advantage of the
Back when Black Friday was at its peak, you’d see footage of customers storming shops to grab their hands on insane discounts. With the move towards online shopping, Cyber Monday was born, and discounts followed suit. Whether you offer a brick-and-mortar store or only operate online, there are many spaces within the eCom phone number databases merce industry where you can expand your reach. The key is to sell where your customers are and offer them the most convenience. That may well mean having an option to purchase a product on Instagram or an online marketplace that hosts its own discounts that your customers can benefit from.
Promote responsible and balanced lifestyles.
There is a massive focus on living healthier lives that are balanced. There are many ways that this affects a team, both internally and externally. Promote the good initiatives your business partakes in, your efforts in the community, and your company culture. Likewise, showcase your products and services and enable a balanced lifestyle that favors the wellbeing of your customers. It's not only about what you offer, but how you share that through brand awareness.
That wraps up our take on the lessons to be learned from the evolution of Black Friday and Cyber Monday. Marketers have a big responsibility in transforming engagements with audiences during these annual events, as well as redefining the way forward for society, with a more positive outlook on proving value to your customers.
Gain access to marketing expertise with Nexa. Book a call with us to discuss your needs. Let’s grow your business and get you ready to maximize sales when the next Black Friday and Cyber Monday roll around.