Voice-enabled search is set to become france email list a $4 billion business in 2022 and voice shoppers are expected to increase by a massive 55% in 2022. As an eCommerce shop, voice-enabled search provides an opportunity to employ voice optimization strategies for keywords and key phrases that will suit your search queries and it is important you investigate this strategy so you don’t get left behind.
3. Virtual Reality Shopping
Visiting an online shop saves you a lot of time and a lot of effort, however, there is sometimes a gap between what you see online and what you get when it’s delivered. There are memes dedicated to this, that’s how common it is. This is where virtual reality becomes important, you see Augmented or Virtual reality fills this gap and betters the entire buying experience by showing you what your product looks like in reality and how it can fit into your everyday life.
By implementing VR across your eCommerce site, you give your buyers insight into your offerings and instill trust. In fact, 71% of consumers state that they will shop online more often if brands use VR as part of the shopping experience.
According to a recent study, it has been estimated that over 120 000 stores will be implementing Augmented Reality on their eCommerce stores to ensure a better customer experience.
4. Omnichannel Shopping Experience
Focusing on one channel for selling your products is great and it keeps your customers coming back for more; however, by only using one channel you are limiting your chances of reaching more clients.
With Instagram shopping and TikTok shopping becoming part of our daily lives, it is important you spread your shopping experience across platforms to make sure your audience is able to purchase from you in their own time and where they are online. In fact, 37% of online shoppers are using social media as a way to research products and brands and they are beginning to purchase products directly through these social media platforms.
The key in implementing omnichannel marketing is knowing where your target audience is present online, and reaching them with the right message, at the right time, to encourage purchase. Learn more about using Social Media for eCommerce purposes, here.
The Wrap Up
Transformative technology, AI, and automation play a massive role in the online space and it is important your online store keeps up with these advancements. If you want your customers to keep coming back for more, then you have to make sure you implement processes that keep up with the times.
Create and Grow Your eCommerce Business
Nexa works with numerous businesses to help them develop their online stores. We’ll help you navigate this digital landscape and take care of all the technicalities for you. Let’s grow your eCommerce business together. Book a quick meeting with us to learn more about what we can do for you.