Getting backlinks has become more difficult

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On Facebook, Twitter, Reddit and Pinterest, texts between 1,000 and 2,000 words are most often reposted.


Backlinks are an important ranking signal for Google, but they are hard to come by. In 2015, Moz conducted a study that found that 75% of posts had no links, and in 2019, a similar analysis showed a figure of 94%.

Most of the content did not have backlinks, russia company email list only 6% of the content units in the sample contained at least one external link.

Why has it become more difficult to get backlinks? Perhaps it’s because the total number of pieces of content has increased significantly. According to WordPress, the number of posts published on the platform increased by 47% between 2016 and 2018, reaching 87 million.



That is, over 2 years, users began publishing 27 million more posts monthly.

Which materials have more reposts?
Among the reposts on social networks, the percentage of viral materials is very small. Social signals are distributed unevenly between posts. Only 1.3% of the percent, which are called "strong", received 75% of all activities.



At the same time, half of the 1.3% have an even more disproportionate distribution of social signals. About half of all activities are accounted for by only 0.1% of popular posts.



For example, an article about consumers buying clothes for Instagram photos and then returning the items to the store has received nearly 80,000 shares on Facebook, giving it more shares than the other 20 most popular ecommerce posts combined.

The relationship between backlinks and reposts
It would seem that the popular practice among SEO specialists of publishing content on social networks should increase the number of backlinks. However, in reality, there is no statistical relationship between social activity and backlinks.

People repost and link to posts in their own content for a variety of reasons. It’s important to create content with specific goals in mind. Exciting topics, collections, and lists are more likely to go viral, while research, infographics, and other forms of more visual content are more likely to receive backlinks.

Which headlines have more reposts?
Longer titles get more reposts. Interestingly, the length of the title and the number of reposts are in a linear relationship. The number of characters in the title also has a positive relationship with the number of placements of the material on the pages of other users.