Stimulant 2: Concentrate your strength for the best ideas
Photo courtesy of Fotolia
Photo courtesy of Fotolia
Associating on your own generates ideas. Go for a multitude of insights and angles. Form a real idea generator together with relations, colleagues or fellow professionals. Suppose you can come up with 5 original angles yourself. With a group of 5, that is no less than 25. Do the math. Is your blog in the making? Then ask others for a reaction before you press the 'publish' button. With nuances and comments, you can make your blog much sharper.
Stimulant 3:
A blog is accessible to everyone. It is just difficult to make 'everyone' a person spain mobile phone number list concrete. I write blogs with a flesh-and-blood person in mind. That could be your sweet mother-in-law, an annoying customer, an inspiring relationship or your alter ego. Whoever you choose: enter into dialogue and write in the you- or you-form. Empathy is important for a convincing text. That way you ensure recognition. And let's be honest: if you feel addressed, you will continue reading. Or not?
Stimulant 4: Be Personal
Personal stories, anecdotes and experiences provide recognition. Does a personal anecdote fit in a business blog? The answer is a resounding 'YES'. It is nice if readers can imagine 'something' about what you write. I myself start each blog with a personal event, which I then link to the subject. My daughter's first steps, the visit to the Christmas winter circus, a telephone conversation with a telemarketer or a BBB training in the gym. Be careful of exaggeration and untruths, because readers can easily see through that.
Stimulant 5: Harness the power of simplicity
Blissful moments are found in the little things in life. The same applies to blogging. I often find that bloggers ramble on endlessly and jump from one topic to another. Excess is harmful on your screen, iPad or smartphone. With thousands of stimuli per day, the average reader is quickly(er) distracted. Therefore, use the KISS principle for your blogs. This English acronym stands for 'Keep It Simple Stupid'. Address a maximum of 1 subject or theme in your blog. And reinforce your story with examples, solutions or arguments.