Adjust positioning, develop a unique selling proposition;

[hasibaakterss3309]

WHAT DO WE WANT?
Since dentistry is new, the goal is to “rock” the clinic in a highly competitive, non-growing market and create a steadily growing flow of primary patients.

Tasks:

Increase brand awareness and trust;
Create a growing flow of primary patients from the Internet of at least 200 qualified leads per month - by January 2025;
Implement promotion tools and analytics;
Set up business processes for the marketing department.
WHAT IS THE PROBLEM?
At the stage of the clinic’s creation, the initial nepal company email list positioning was “Dentistry for adults and teenagers from the creators of “Bobrenok”, there was no USP for new patients from the cold market.

To attract parents of patients of "Bobrenok" (children's dentistry), we offered them free diagnostics and consultation. The expectation was that the reputation of the "Bobrenok" brand would work, and, having learned about the opening of adult dentistry, "Bobrenok" clients would start coming to us themselves. But this did not happen en masse, the conversion from mailing to registration was less than 1%.

Problems identified:

Ignorance of your target audience (only theoretical understanding);
There is no USP for either a warm base or cold patients;
There is no clear positioning;
There is no understanding of where our leads come from and why few people make it to an appointment, at what stage they are lost;
There is no understanding of how many new leads are needed to obtain the required number of primary patients;
The site does not sell, and there is no clear understanding of how to make it sell.
IS THE PROBLEM WORTH TACKLING?
Not knowing your target audience will not allow you to offer a solution to their problems and, therefore, will not be able to attract them to the clinic.
Not knowing the effectiveness of traffic sources, where and why patients are lost, leads to inefficient use of the advertising budget.
A non-working website repels visitors and serves more as negative advertising than as a tool for attracting clients.
Without solving the identified problems, it is impossible to achieve the main goal - ensuring a steadily growing flow of primary patients.

Therefore, it is necessary to implement systemic marketing.