Standardization does not imply a dehumanization of the service

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nrumohammad0
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Joined: Sat Dec 28, 2024 7:05 am

Standardization does not imply a dehumanization of the service

Post by nrumohammad0 »

At the same time that we emphasize the importance of personalizing services, we must also recognize that there is another force at play that acts as a counterweight: standardization . Although this may seem counterintuitive, standardization is essential to creating a foundation on which to build a culture of personalization.

There are five forces that drive the need for standardization: consistency, speed of list of egypt consumer email innovation, cost, complexity, and expectations . In the case of hotels, customers demand consistent experience and standards across all properties in that chain; therefore, standardization of hotel operations will be essential. Not only that, the speed of innovation, as highlighted by Llantada and Ascolese in their study on tourism trends, further drives the need to create a standardized environment to allow hotels to apply agile operations in terms of administration, add new technologies to their processes, and be at the forefront in terms of services to their guests.

. On the contrary: it allows human work to focus on those parts of the service where you can truly add value to customers. Automating tasks frees up time for the team to dedicate to customer management and truly improving their experience.

So why is standardization essential to rapidly adopt innovation ? IBM describes it perfectly:
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