How to Make an SMS Mailing: Step-by-Step Instructions

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Launching an effective SMS mailing is not just about technical details. Let's look at four steps and get ready to launch.

Step 1: Determine the purpose of the SMS
Launching messages without a clear goal is like finding the right object in the dark.

Ask yourself, “What should the newsletter bring?” Return on investment, increased sales from this channel, or simply increased brand awareness.

Step 2: Build and Research Your Customer Base
Be sure to include and update information in your customer denmark b2b leads database: phone numbers, dates of birth, purchase history, what business sector the customers belong to, etc. Segment them by loyalty level and past actions.

Step 3: Create text
SMS text is limited in characters, but this is no reason to ignore attention to detail. Proofread the text carefully, avoid unnecessary capital letters and errors. In a text with limited space, any errors will affect the perception of customers.

Step 4: Analyze the results
Consider a more detailed analysis of your results than just message receipt and open statistics.

Use unique promo codes to measure conversion, call tracking and special UTM tags in links to determine the source of transitions from SMS.