Increase organic traffic and conversion

[nrumohammad0]

This has certainly been facilitated by recent technological progress . Although smartphones have been on the market for several years now, only recently have mobile devices become truly capable of offering a satisfying experience when it comes to watching videos. Larger and more defined screens, increasingly faster connections, providers offering increasingly generous plans in terms of monthly traffic thresholds… and here we find ourselves leaving our laptops closed, and concentrating more and more activities on our portable screens, increasing the opportunities for consuming videos enormously .

It goes without saying that in such a scenario, no company can afford to list of angola consumer email overlook the importance of the video format. But why, exactly, are videos essential in today's marketing?



For starters, data shows that companies that use videos benefit from increases in organic traffic of over 40% . And it doesn't stop there: the conversion rate also increases, up to 20%. This number is by no means a given: what is clicked does not always also 'sell'. Two birds with one stone.