What are Interstitial Ads?
Before we dig deeper, let’s look into what interstitial ads are. Interstitials are full-screen advertisements that appear between transitions of content in mobile apps, websites, or video games. They usually appear after a user performs an action, such as opening an app or clicking a button, and require the user to either close the ad or interact with it before they can access the next piece of content. Interstitials are often used to monetize free mobile apps and can be used to promote products, services, or other apps.
Why do Advertisers Love Interstitial Ads?
Interstitial ads are very popular with advertisers, and here are a few reasons why:
Drive higher engagement rates
Interstitial ads drive higher user activity by providing users with an engaging, full-screen ad experience that captures their attention and prompts them to take action, such as downloading an app, making a purchase, or visiting a website. When used effectively, interstitial ads can increase user engagement and drive conversions. However, it's important to strike a balance between delivering valuable, relevant ads and not disrupting the user experience.
The second aspect of why many advertisers are obsessed with interstitial ads is their increased eye-catching effect. Regardless of what type of mobile app or website you are using, interstitials are displayed in full-screen format on a user's device, occupying the entire screen, which makes them highly noticeable and difficult to ignore. An interstitial ad is typically shown at natural transition points within a mobile app or website, such as between interstitial pages or after a certain amount of time has elapsed. It means that users are more likely to see and remember the ad, as they are not actively seeking it out but rather encounter it while they are engaged in other activities.
Showcase advertiser’s products in a creative manner
Interstitial advertising can boost product creativity by providing marketers with a unique and eye-catching format to showcase their products. The full-screen format of interstitial ads provides ample space for creative visuals and graphics that can effectively communicate the key features and benefits of a product. This can help make the product stand out from competitors and encourage users to take action, such as making a purchase or downloading an app.