Outside of traditional advertising, there are thousands of options to reach the specific audience of a brand, product or service. Guerrilla marketing is just one option. What happens if it competes with another unconventional strategy such as inbound marketing ?
All methods are valid, as long as they yield results. Guerrilla marketing can reach a lot of people with a relatively low budget, compared to traditional advertising. However, through content strategies linked to low-cost digital advertising campaigns and work on SEO and organic positioning on social networks, inbound marketing can not only reach a similar number of people, but also generate very positive feelings and other effects that boost your brand's results.
Guerrilla marketing entertains and amazes, inbound marketing educates and offers solutions. Guerrilla marketing uses creativity, inbound works with content that solves pain points or buyer persona needs . Guerrilla marketing can attract the attention of media and social media users, inbound marketing can get a person to share a post with their acquaintances. Guerrilla marketing increases brand awareness, inbound marketing positions the brand as an expert in the sector and generates awareness (through the needs of your users, SEO and content that answers those user queries). Guerrilla marketing is massive, inbound marketing directs content to the interested user. And so on: different approaches, complements, potential.
Of course, it is possible to generate relationships between both colombia phone number strategies, since neither goes against the other. In a campaign, they can work in a complementary way, since the communication innovation of one can make the technical strategies of positioning and response to problems shine much more. Who says that content that attacks a pain point cannot be used as a disruptive action in the public arena? Will the benefits of guerrilla marketing not enhance inbound and vice versa?
If you are interested in learning more about inbound marketing, to reflect on how it can be linked to your organization's communication and enhance results and satisfaction and loyalty rates ,