Impression: in this case we are no longer referring to unique views, in fact impressions represent the total number of times our content has been viewed by users . This metric helps us understand how often our content is viewed, and in relation to the previous one, it gives us another important piece of data: frequency (this is the next point). Frequency: Shows how many times a person has seen our content on average. This metric helps us understand how often our target audience has come into contact with our content.
ThruPlay: this metric is only available when cambodia number data we use video formats and tells us how many people have seen at least 15 seconds of our video. Taken alone, it is useful to understand how “catchy” our content is, attractive, from the first seconds, from a strategic perspective instead it is very useful to create, in more advanced stages of the funnel, already hot audiences on which to perform retargeting actions. CPM (cost per thousand impressions): tells us how much it costs to reach a thousand people with our content.
This metric is essential to understand the efficiency of our marketing efforts. KPI Analysis in MOFU: Consideration Metrics In the middle of the funnel, the goal is to get potential customers to consider our product or service. This is the stage where we try to transform awareness into interest and consideration. A good way can be through the use of a landing page to collect contacts in exchange for a free consultation, interesting content or something exclusive.