Research Stage: Once the previous stage has been reached, the customer analyzes and compares different options to try to satisfy their need or desire. To do this, they can consult reviews, compare prices or look for more specific information about a product or service.
Consideration stage: Now, the customer has a clearer idea about what they are looking for and proceeds to evaluate the different alternatives. Therefore, from a brand's perspective, this is a key point where it can capture the customer's attention by providing them with relevant information and practical solutions that bring them closer to making the right choice.
The customer is ready to make a decision and make a georgia number data purchase. Therefore, the brand must make it very easy for them to make the process and the purchasing experience as rewarding as possible.
Post-purchase phase: The relationship between brand and customer should not end after the purchase, but the subsequent satisfaction and experience are absolutely essential for loyalty and the generation of recommendations. In this way, new processes can be started from the beginning, which may be repetition (same customer) or prescription (another recommended customer).
If we treat all these phases as a conversion funnel (sales funnel), it is important that we can relate these 3 key concepts: TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel). In this way, to plan the actions that we want to develop that accompany the user in each phase, the ideal is that in the first stages there is more non-commercial and valuable content, while in the stages closer to the conversion we can specify with a greater commercial focus.