Growth Hacking is about creativity, about visualizing innovative ways to use existing technologies and resources to generate lucrative businesses. In this article you will find how to do it effectively through resources such as online surveys, heat maps, etc.
The first step is to determine what users or customers need, and then discover what products, tools or technologies are available on the market today that could satisfy that demand.
Satisfying customers is key to any business. To achieve such satisfaction, we need to collect information about the reasons for their behavior and intentions.
With this information we can optimize our website, e-commerce, application, or any other channel we have chosen, to minimize the degree of frustration, and offer you a more rewarding experience.
Optimizing any process or system requires consulting, testing different versions, measuring, and acting in continuous optimization cycles, based on specific results.
Definition of Growth Hacking:
Discipline that aims to rapidly increase, with great results, the panama phone number of users, income, reach or some other KPI of a company, business or client.
Growth Hacking techniques and tools
To achieve this acceleration and consistency in growth, we need to be able to predict the impact that each of the optimization options available to us will have.
Choosing the best option among the many available paths will certainly save us time and money. To do this, we need tools that allow us to speed up testing and obtain faster, and above all, more conclusive, results.
Online surveys
Email, embedding forms on your website, pop-up and exit surveys, social media, whatever the channel chosen, online survey service providers are dedicated to providing you with the best solution to reach your users. The most important features that we will focus on when analyzing the use of one of these tools are:
That it has an API, to be able to have direct access to the data.
Provide us with professional advice on the creation, writing and management of our surveys.
That guarantees the security of our data, working according to international standards and protocols.
Email Opening Monitor
One of the fundamental strategies of Growth Hacking and Digital Marketing is email marketing. Due to its low cost, it is one of the strategies with the best ROI. Email marketing service providers provide us with a 360° service:
They provide us with templates that are adaptable to any device.
They will verify that the messages are not classified as SPAM by the Internet Service Providers (ISP).
They will provide us with statistics on email openings.
This last metric is key, since from it, we can deduce where to adjust our strategy to make it more effective.