The rule or equation to follow is: 3K/k, where: K is the total number of attributes and k is the number of attributes shown in each task. If you are comparing 20 attributes and you only allow 4 attributes per task, you would need (3*20)/4 = 15 tasks.
This technique does not allow for a linear process. Instead, as the name suggests, it generates a maximum amount of variation.
Some systems that choose MaxDiff, within all measurement scales, also use this data to obtain other types of reports known worldwide. These types of reports can be integrated since they give us more detailed information about the different segments.
This type of measurement scale offers a more predictable validation, and above all, it can be used anywhere where market research can be carried out.
It is true that it takes longer to complete a MaxDiff table, but that is not necessarily a bad thing. It should be remembered that many users rush when they have to answer online surveys with measurement scales and as a result the quality of the information is poor.
Do you want to reach your audience with a powerful message morocco phone number what your product or service offers? Using the MaxDiff scale can help you. MaxDiff provides a clear understanding of market preferences and priorities.
I invite you to read also: Does market research help determine the feasibility of a business?
The MaxDiff question is easy to understand, so both children and adults with a variety of educational and cultural backgrounds can provide reliable data. Since respondents are making choices rather than expressing their preference using some numerical scale, there is no opportunity for usage bias in these types of measurement scales. The MaxDiff question type has the added benefit of displaying random sets of attributes so that respondents are not evaluating all attributes at the same time, which is very difficult for people. And, by displaying the same attributes multiple times, you get even more robust data. An attribute is a property of the object, product, brand, service, or advertisement being compared.
In summary, using measurement scales within your online surveys is good, however, you need to know exactly what you need, in this case, the MaxDiff scale is the best option to know what your customers consider most important.
Understanding the MaxDiff methodology can make your market research results more effective, and your ability to invest in the features that will have the greatest impact for consumers.
example of maxdiff question
Keep learning about MaxDiff! We have for you this little snippet of what MaxDiff is, from Estefanía Castro, researcher at De la Riva Group.