By Daniela Carrasco
Marketing4eCommerce Editor
ANDLove is in the air every February 14th . It is normal to see couples on social media showing their love, showing off their gifts and quotes of the day, but it is also an occasion that is very well used by brands.
In this article we have compiled eight creative, clever and even funny Valentine's Day campaigns from brands in different eCommerce sectors.
1. Adopt
The Valentine's Day campaign by Adopte (formerly known as Adopta un Tío), the dating app that advocates slow dating, was one of the most original: after 2 years, the company sent 1,000 recipients its most anticipated letters, those that the Cosmic Love Space Agency (CLSA) put into orbit in February 2022 and that were finally delivered on Wednesday 14th after a year in space. These romantic letters tell personal stories, from marriage proposals to secret loves.
The “Send your love letter to space” campaign received australia number data more than 40,000 love letters and selected the 1,000 letters that received the most votes and touched the hearts of the jury. These letters were sent from France to Japan.
2. Bigcrafters
Bigcrafters , the Estrella Galicia marketplace, focused on captivating lovers with a selection of personalized gifts. On their eCommerce site, they offer packs with Estrella Galicia beer that have personalized labels with messages such as “You are my best toast”; “Will you marry me?”; “Beer Friends Forever”; “You are my Estrella” or “You are the best beer”. Each of these combos is accompanied by an Atlántica model glass, in exclusive packaging for the occasion.