When we develop a web positioning strategy (SEO) we must take into account many factors and criteria to improve the performance of our website.
One of the main debates in the digital world is whether social networks currently influence web positioning or, on the contrary, are useless when it comes to positioning a brand.
Personally, I think that they play an essential role in the web positioning of a brand on the Internet due to the following indications:
The MOZ tool places a lot of emphasis on them : Everyone who is involved in organic web positioning is well aware of the web tools of this American study. There is a browser extension to observe the essential data on the positioning of your website. They note the number of times a content has been shared on the most famous social networks (Facebook and Google+). We wonder why these two parameters are so prominently highlighted along with the PA and DA of a website.
Digital Maps are directories that influence the visibility of local latvia phone number businesses : For this type of business, it is essential to be present on city maps such as Google Maps and Bing Maps . Each positive review you acquire from your customers will increase your organic web positioning in local searches in your city.
Indirectly, they increase the number of visits to our website thanks to their dissemination through social networks : Having a blog and generating quality content are two perfect allies that combine with social networks to boost our business.
Possibility of making content go viral and achieving fame : That is why some authors have stated that social networks are no longer a new web positioning factor, but the most important positioning FACTOR of all .
Therefore, the more tweets, likes and +1s a website receives, the faster it climbs the search engine rankings. This does not mean that we necessarily have to be present on all social networks if we cannot manage them correctly.
Why does this happen? It's very simple, if we just publish an article and within a few hours it receives 100 likes, 100 tweets and 100 +1s, Google will immediately elevate it to the top positions, since it will associate the shared content with something useful for many users.
Recommendations for optimizing your social profiles for web positioning
Now that we know that social media is essential for positioning, we must optimize and standardize our profiles so that they meet the right characteristics to be successful. These are the characteristics you should pursue:
Pay close attention to the details of your different social media profiles : Each social network has a description of your profile. Pay attention to all aspects of it and always select the same keywords to describe your objectives and business challenge. It is true that on each social network you will have a different number of characters to fill in this field. Make the most of what each platform offers, but always keep in mind that the same keywords must be present on all of them.
Quality over quantity : It is preferable to create 2 Social Media profiles and manage them correctly than to have 10 poorly optimized or completely neglected profiles.
Identify which social network is best for your business : Select only those social network profiles that are most suitable for your company. Dedicate about 30 minutes a day to each one and keep in mind that the more social profiles you have, the more time you should spend on them.